Swissbau is one of the largest building trade fairs in Europe. Held every two years, the five-day event is the key meeting point for the Swiss construction industry, bringing together some 1,000 exhibitors and more than 100,000 visitors.
Swissbau is transforming itself from being a conventional trade fair into a content and networking platform. open up is advising the Swissbau team at MCH Group AG in developing the content strategy, and implementing it across the various channels. This also includes media relations.