Migros // Media relations
Migros is Switzerland’s largest retailer. open up has been supporting it since 2012 with communications around the Orange Garden project.
To organise a media event to open the Orange Garden, draw up a comprehensive media pack, and foster contacts with journalists.
Conceiving, organising and holding a media event
Sending out invitations and looking after media representatives at the event
Advising speakers and giving them media training
Drawing up comprehensive documentation for the media
Writing a detailed Q&A
Briefing the photographer and selecting images for media use
Other cases for customer Migros