Since 2008, the Swiss Music Awards have been awarded annually to the most successful Swiss musicians. The promoter of the Swiss Music Awards is the association Press Play. The company Media Control drew up the regulations and is also responsible for judging the awards. open up handled the media relations work surrounding the event in its first three years.
open up supported the organisers in their active media relations work to make people aware of the Swiss Music Awards brand and establish the event as a fixture.
Acting as the media office
Fostering contacts with key media in the German and French-speaking parts of Switzerland
Handling media enquiries and interviews
Placing exclusive stories in the run-up to the event