Phonak Switzerland is a subsidiary of Phonak Ltd, and is responsible for the distribution of products in Switzerland. With its portfolio of some 100 different hearing aids, Phonak’s aim is to improve the quality of life of people with hearing impairments. open up has been supporting Phonak Switzerland in its media relations since 2014.
Phonak Switzerland wants to increase the profile of its brand and products, while also raising awareness of the issue of hearing loss. open up has been advising the company in planning and conceiving this. It is also implementing the PR, including product PR in specialist and general media.