The SPBH is the executive body of the collective agreement for the timber construction industry. In addition to regular checks at company and on construction sites, the SPBH awards the “Holzbau Plus” quality label together with its social partners. open up has been advising the SPBH in its communications activities since 2014.
The brand identity of the Holzbau quality label was revamped in 2014. open up was commissioned to provide strategic support throughout the redesign process, and worked together with a design partner to define the future visual elements. We handled the design and creation of the initial products in this process, such as flyers and ads.
Analysing the existing communications channels
Brand workshop and strategic advice on redesign
Conceiving new flyers, ads and advertising material
Drawing up a CD manual
Managing the overall CD implementation project
Other cases for customer Schweizerische Paritätische Berufskommission Holzbau