It often takes more than just news to attract the attention of journalists. Successful media relations help to pinpoint your core messages, transforming information into content that is relevant for the recipient and the media used to deliver it.
Which media should we address with which information? Do we need images and video material for online reports, a media release or an opinion piece? Who needs media training?
open up knows what’s involved in the day-to-day business of running publications and media, and we have the key contacts with journalists. We deliver content that will arouse their interest. Success hinges on continually fostering contacts and making sure journalists can always rely on you.