Holzbau Vital // Strategic advice

The industry solution Holzbau Vital provides timber construction companies with support in the areas of occupational safety and health protection. More than 340 firms have signed up to Holzbau Vital since it was launched in 2012. open up has been supporting the unit responsible in all communication matters since the industry solution was introduced. 

Our job

To design a 2016 campaign to raise awareness for observing the need to wear protective footwear in the timber construction industry. The campaign was supported with flyers and posters, and culminated in a stand at ‘Holz’, the leading trade fair for commercial and industrial woodworking.

Our services

    • Concept and overall project management for the awareness campaign
    • Advice on the trade fair stand and on-site engagement
    • Realisation of print material (trade fair invitation, poster, flyer and report in association magazine) as well as a give-away (shoehorn)
    • Advice on graphic design and image selection
    • Working with a graphic design partner to deliver the project

Other cases for customer Holzbau Vital

Raising awareness: posters to be displayed in the workplace.
The protective footwear campaign was a key element of the Holz trade fair stand.
Evocative and captivating: the practical shoehorn as a trade fair give-away.
A report in the association magazine ‘Wir Holzbauer’ shows how prevention helps in practice at a timber construction firm.
Memorable: an image to encapsulate the awareness campaign.