The association Holzbau Schweiz sees itself as a centre of excellence providing services for the timber construction sector as a whole. It represents around 1,100 members based in the German and Italian-speaking parts of Switzerland. open up has been the lead agency supporting the association since 2013.
To completely redesign and revamp the association’s online presence as part of positioning its brand over the long term. In spring 2014, the association launched its new Internet portal devoted to timber construction.
Drawing up the web page structure with elements to address specific target groups (including the online presence of the association’s magazines)
Developing a content and editing concept for both the static and dynamic content
Writing and editing all content
Supporting the client in various project phases as part of the core team
The new website was created in cooperation with a web specialist