Switzerland Tourism
Switzerland Tourism is the national marketing and sales organisation for Switzerland, the ideal country for travel, holidays and conferences. Switzerland Tourism works closely with partners in tourism and providers in Switzerland, and has offices in 22 markets.
Magazine featuring Switzerland as a health destination
Custom media
Our role
Open up worked with the agency source to create the new health magazine for Switzerland Tourism. The publication is the linchpin of a campaign designed to position Switzerland in the Gulf states, China and Russia as a leading destination for health tourists.
Services
- Advice on conceiving concepts
- Support with the cover headline process
- Writing and editing diverse content, including additional topic-related research
- Interviews with medical professionals, including final editing
- Writing an advertorial to promote the campaign
Magazine featuring Switzerland as a health destination
Custom media
Our role
Open up worked with the agency source to create the new health magazine for Switzerland Tourism. The publication is the linchpin of a campaign designed to position Switzerland in the Gulf states, China and Russia as a leading destination for health tourists.
Services
- Advice on conceiving concepts
- Support with the cover headline process
- Writing and editing diverse content, including additional topic-related research
- Interviews with medical professionals, including final editing
- Writing an advertorial to promote the campaign