Valais/Wallis Promotion
Valais/Wallis Promotion is a cross-industry marketing organisation promoting tourism, agriculture, industry and commerce and the development of the Valais as a high-value-creating canton.
More than mere tourism marketing
Media Relations
Our role
open up advises the organisation on its ongoing communications, employing active media relations around industry, agriculture and tourism to position the Valais in German-speaking Switzerland.
Services
- Designing the earned media strategy in German-speaking Switzerland
- Suggesting topics for communications
- Creative ideas for unusual product launches and story placement
- Initiating interviews and media trips
- Writing, editing and distributing media releases
- Support with media enquiries
- Fostering contact with media representatives in German-speaking Switzerland
More than mere tourism marketing
Media Relations
Our role
open up advises the organisation on its ongoing communications, employing active media relations around industry, agriculture and tourism to position the Valais in German-speaking Switzerland.
Services
- Designing the earned media strategy in German-speaking Switzerland
- Suggesting topics for communications
- Creative ideas for unusual product launches and story placement
- Initiating interviews and media trips
- Writing, editing and distributing media releases
- Support with media enquiries
- Fostering contact with media representatives in German-speaking Switzerland