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Michelin

Michelin is a global tyremaker with 114,000 employees worldwide and sales and distribution organisations in 171 countries. Inspired by the vision of environmentally-friendly transportation, the company manufactures and markets tyres for practically all types of vehicle.

Keeping media relations rolling

        Media Relations

Our role

Besides tyres, Michelin is increasingly concerned with innovation and sustainability. open up helps it get established in Switzerland by way of these topics, get key media excited about the brand, and get an even firmer footing in this country.

Services

  • Media relations across Switzerland
  • Ongoing management of key media
  • Involvement in organising and running media trips all over the world
  • Story pitching in specialist magazines
  • Media monitoring and evaluation

Keeping media relations rolling

     Media Relations

Our role

Besides tyres, Michelin is increasingly concerned with innovation and sustainability. open up helps it get established in Switzerland by way of these topics, get key media excited about the brand, and get an even firmer footing in this country.

Services

  • Media relations across Switzerland
  • Ongoing management of key media
  • Involvement in organising and running media trips all over the world
  • Story pitching in specialist magazines
  • Media monitoring and evaluation

Right up to culinary speed

        Media Relations

Our role

The Guide Michelin is the most important hotel and restaurant guide in the world. The publication of each year’s new edition creates a huge stir in the media. For this reason Michelin likes to rely on an experienced partner for media relations. open up has fulfilled this role since the 2016 guide.

Services

  • Advice on all aspects of food media relations
  • Specific media relations for specialist and public media
  • Managing invitations and creating copy for the gala
  • Support with the gala, including managing the media at the event
  • Sending out copies for review and follow-up work
  • Media monitoring and evaluation

Right up to culinary speed

     Media Relations

Our role

The Guide Michelin is the most important hotel and restaurant guide in the world. The publication of each year’s new edition creates a huge stir in the media. For this reason Michelin likes to rely on an experienced partner for media relations. open up has fulfilled this role since the 2016 guide.

Services

  • Advice on all aspects of food media relations
  • Specific media relations for specialist and public media
  • Managing invitations and creating copy for the gala
  • Support with the gala, including managing the media at the event
  • Sending out copies for review and follow-up work
  • Media monitoring and evaluation