Openness builds trust and commitment
In our role as consultants we act as sparring partners to our clients, guiding and supporting them through every phase of their communications projects. We work in teams of two with broad know-how to ensure complementary points of view and maximum flexibility and availability.
We provide support in all areas of PR and communications to clients ranging from private individuals and SMEs to non-profit organisations and large corporations.
We provide individuals and organisations with communications support from analysis and concepts to implementation and evaluation. Communications done right builds trust and acceptance among all your stakeholders.
We ask precise questions and support leadership teams with the strategic task of honing their organisation’s brand identity. The goal is to used proven models to get you started on the path to your ideal positioning.
We’re well versed in the challenges of digital and analogue communications. We start out with content that’s relevant to your stakeholders. We then choose the right form of publication to make sure the information and messages reach your audience.
We have the editorial experience and journalistic savvy to judge which topics will be attractive to the media. We foster permanent contact with journalists and see ourselves as an important source of news and information.
We see both points of view: those of the media, and those of businesses. We’re able to anticipate media enquiries and formulate appropriate and effective responses. We help you gain confidence in your dealings with the media.
We take an outsider’s look at the situation in your organisation and advise those responsible on how to communicate systematically with staff, in challenging change processes, or in times of crisis.
Our service portfolio at a glance
Sometimes the focus is on corporate communications. In other instances the emphasis is on positioning a brand. Whatever the case, it’s always about communicating appropriately and relevantly with internal and external stakeholders.
Whether we’re hired on a project basis or to provide one-stop services, our clients don’t just get our advice. We also take care of implementing the proposed communication measures – working with the communications specialists within your organisation, or collaborating with external partners to take care of your entire communications needs.
_ Consultant tips
« Content marketing is the art of using informative and entertaining material to lead your audience to a product or service. The right content is crucial if you want to be heard amid the clamour of countless blogs and social media channels. The question to ask is this: where is the intersection between the themes that concern us and the interests of our customers and prospects? Varied but focused content is the key to success.»
« Internal communications are often done from the top down. The fact is, however, that employees themselves can get messages across more authentically. Articles produced by your staff will generate much better rates of interaction than news from managers. The way forward is allowing your staff to become journalists. And it’ll strengthen your employer branding as well. »
« There’s no simpler or more impressive medium than video for transporting emotions and authenticity. All you need is a smartphone and the courage to just try. With a few shots from different perspectives and a short statement, you’re ready to edit the video and add a musical soundtrack. Embedded in an appropriate text, the finished work is a great way of augmenting your communications channels. »
« Soon it will all be mobile first. Studies predict that by 2021 almost 50% of all internet access will be mobile. This means that we’re going to have to gear content even more closely to people on the move. The only way of reaching audiences will be to provide content that’s quick, compact and impactful enough to also be accessible onlinen. »
« The ability to formulate short, clear messages concisely is one of the core competences of any media spokesperson. It’s a skill you can learn or brush up at a media training session. You stand in front of the camera and answer the same questions again and again. Then you analyse your performance on screen and with the help of your trainer make improvements – until it’s just right, every time. This really pays off, especially in crisis situations, and gives you a lot of confidence. »