_ Brand positioning
Discovering new facets and finding a clear positioning
Innovations, new products and changes in the market can all influence the positioning of your business. Long-term success means having a clear profile and always keeping the market leaders in your sights. We work with you to decide what to keep and where you have to reinvent your brand.
How is your brand managed? Are your values and positioning clearly defined? What kind of competence does your brand radiate? Does your brand deliver on its promise? Does your brand reflect the dynamics of the market?
Our consultants support organisations and leadership teams with the strategic task of honing or redefining brand identity.
Our advice covers
- Check-ups of your company’s identity and values
- Strategic brand reviews
- Positioning and brand profile
- Defining values, visions and missions
- Putting values into practice
- Stakeholder communications
- Target positioning
- Brand workshops
- Support with brand design
- Implementing and communicating values
- Mission statement processes
- Reputation management