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Agency News ·

open up provides communications support to Täsch-Zermatt tunnel project

The Matterhorn Gotthard Bahn is planning to build a new rail tunnel designed to provide a safe public transport connection to Zermatt and extend its services. The Zurich agency open up is providing the project with communications support and is responsible for branding.

Views ·

The media need more women

Women are still underrepresented in the Swiss media. A look at the figures shows just how significant the media gender gap is.

Views ·

I also expect an agency to take a critical stance

What’s our clients’ experience of working with open up? We asked Angela Scalese. She’s the media spokesperson for Senevita, a provider of nursing care to the elderly that we’ve been helping with media relations since 2022.

Views ·

It pays to be brief

If you master the art of keeping a topic short and presenting a complex issue so that even a layperson can understand it, you’ll never get bored and you’ll reach your goal faster.

Snapshots ·

Early summer evening in Zurich’s fourth district

On 8 June we got to spend a wonderful, relaxed and balmy summer’s evening with clients and business partners.

Views ·

How to get everyone’s ears pricked up

Have you heard this one? Writing for the ears requires a completely different approach than writing for the eyes. Here are a few tricks.

Views ·

Euphemisms or the glossing over of reality

«Negative yield», «room attendant» or «precariat»: hardly a day goes by without us encountering a euphemism for a supposedly unpleasant word.

Agency News ·

Google Switzerland appoints open up for media relations

As of April 2023, Google Switzerland will dispose of the communications expertise and network of the communications and PR agency open up.

Agency News ·

Luzerner Psychiatrie and open up educate about suicide

Talking openly about thoughts of suicide strengthens the will to live: this is the key message of the latest campaign video for the SERO suicide prevention project.

Views ·

PR-agencies and lawyers: a strategic alliance

It’s often thought that public relations and legal departments are always at odds. The classic cliché is of a PR person suggesting an idea only to be rebuffed by the lawyer in the room because it could, from his or her point of view, expose the organisation to enormous liability.

Agency News ·

abrdn Investments Switzerland has chosen open up

International investment manager abrdn is now relying on the expertise and network of the communications and PR agency open up for its communication in Switzerland. abrdn is one of the largest active asset managers in the world with over CHF 10 billion in client assets under management in Switzerland alone.

Views ·

What does the giraffe say?

What first comes to your mind when you see a giraffe? Probably not “nonviolent communication”. What giraffes have to do with communication and what we can learn from them.

Snapshots ·

Why look far afield …

At our annual event we and our guests lingered long into a balmy evening at Certo, the Italian restaurant next door. Check out the pictures.

Views ·

It’s all in the mix

The fact that there’s less and less diversity, both in nature and the media landscape, is worrying. But if you look you’ll find projects that promote and encourage diversity.

Snapshots ·

In search of perfection

Our 2017 Christmas card took two attempts. Sometimes the right solution – whether it’s a photo, a title, or a content strategy – takes more than one go.

Snapshots ·

Annual Party 2018: Change of perspective

At our 2018 annual event there was plenty of good discussion about life, the universe, and even work. Need a change in perspective? Check out the picture gallery.

Snapshots ·

The stuff that stories are made on

The seamstress on our Christmas card know that her customers value quality and craftsmanship even more than the price per metre. The same goes for us.

Snapshots ·

Annual Party2019: It was good to see you again!

The weather played ball and as promised, this year’s open up event took place in warm sunshine. You’ll find some impressions in our picture gallery.

Views ·

How to avoid being left speechless

We talk to robots, slam poets tell stories, and we spend hours listening to podcasts. The spoken language is enjoying a revival.

Agency News ·

open up creates content for Swissbau

Switzerland’s biggest construction trade fair is now positioning itself as a networking platform. open up is compiling the relevant content and managing the social media channels.

openHub

open up provides communications support to Täsch-Zermatt tunnel project

The media need more women

I also expect an agency to take a critical stance

It pays to be brief

Early summer evening in Zurich’s fourth district

How to get everyone’s ears pricked up

Euphemisms or the glossing over of reality

Google Switzerland appoints open up for media relations

Luzerner Psychiatrie and open up educate about suicide

PR-agencies and lawyers: a strategic alliance

abrdn Investments Switzerland has chosen open up

What does the giraffe say?

Why look far afield …

It’s all in the mix

In search of perfection

Annual Party 2018: Change of perspective

The stuff that stories are made on

Annual Party2019: It was good to see you again!

How to avoid being left speechless

open up creates content for Swissbau

© open up | AG für Kommunikation und PR
Molkenstrasse 8 | 8004 Zürich
Tel. +41 44 295 90 70
contact@open-up.ch

open up | agence de communication et RP
Rue de la Corraterie 5 | 1204 Genève
Tel. +41 44 295 90 49
contact@open-up.ch

Legal Notice | Privacy Policy | Contact

openHub

open up provides communications support to Täsch-Zermatt tunnel project

The media need more women

I also expect an agency to take a critical stance

It pays to be brief

Early summer evening in Zurich’s fourth district

How to get everyone’s ears pricked up

Euphemisms or the glossing over of reality

Google Switzerland appoints open up for media relations

Luzerner Psychiatrie and open up educate about suicide

PR-agencies and lawyers: a strategic alliance

abrdn Investments Switzerland has chosen open up

What does the giraffe say?

Why look far afield …

It’s all in the mix

In search of perfection

Annual Party 2018: Change of perspective

The stuff that stories are made on

Annual Party2019: It was good to see you again!

How to avoid being left speechless

open up creates content for Swissbau

© open up | AG für Kommunikation und PRMolkenstrasse 8 | 8004 ZürichTel. +41 44 295 90 70contact@open-up.ch

open up | agence de communication et RPRue de la Corraterie 5 | 1204 GenèveTel. +41 44 295 90 49contact@open-up.ch

Legal Notice | Privacy Policy | Contact

© open up | AG für Kommunikation und PR
Molkenstrasse 8 | 8004 Zürich
Tel. +41 44 295 90 70
contact@open-up.ch

open up | agence de communication et RP
Rue de la Corraterie 5 | 1204 Genève
Tel. +41 44 295 90 49
contact@open-up.ch