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openHub

Only a gentle nudge!?

When my daughter pushes someone I feel it’s wrong. But there is a behavioural theory that recommends a form of pushing as a means to an end. So is it okay for her to do so?

Public service media under pressure

The traditional media landscape is under serious threat. Public service media in particular are under pressure from all sides, from authoritarian and populist governments, purely profit-driven media companies, and internet and social media giants. High time, then, to take up the cudgels for media diversity.

open up establishes office in Geneva

The communications agency open up is expanding into French-speaking Switzerland. The new office at the heart of the city of Geneva is headed by the experienced consultant Nabila Bouzouina. This is the nationwide agency’s response to a major client need.

Yearbook for entrepreneurs gets more multimedia

Every February, Credit Suisse publishes «escher», a comprehensive yearbook for entrepreneurs. The heart of the publication is a watch list of exciting Swiss enterprises, plus an SME study. This year’s edition has been expanded online to now also include video content.

Writing text with figures

Figures enrich storytelling and can arouse emotion. Rounding, comparing and putting them in context can multiply the impact of your writing.

Youth language: remaining open to new things

The power of youth language to stir the emotions is evident in the comments on newspaper articles about young people’s use of language and in conversations with friends or work colleagues. Among the people around me, the debate reaches its peak every year when the Langenscheidt publishing house announces its Youth Word of the Year.

Global X ETFs engages open up for media relations

The rapidly growing New York-based asset manager Global X ETFs is now relying on the expertise and network of the communications and PR agency open up. Global X ETFs has already listed two ETFs on the Swiss stock exchange SIX in summer, further UCITS ETFs will follow later this year.

Converting responsibility into positive energy

We’re taking the 20-year anniversary of our agency to share some thoughts about what it means to be self-employed, entrepreneurial and in business. To make things clear from the outset, neither Melanie or Kilian had the declared aim of becoming an entrepreneur.

It’s all in the mix

The fact that there’s less and less diversity, both in nature and the media landscape, is worrying. But if you look you’ll find projects that promote and encourage diversity.

In search of perfection

Our 2017 Christmas card took two attempts. Sometimes the right solution – whether it’s a photo, a title, or a content strategy – takes more than one go.