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Switzerland’s no. 1 Swiss PR agency

Every year the trade magazine Schweizer Journalist surveys business and specialist journalists on the quality of media relations in Switzerland. Besides the work of corporate spokespeople, they also rate the performance of PR agencies. Following a no. 1 ranking in 2017, open up has again placed top in the 2020 ratings. We’re delighted with this result and would like to thank journalists for their votes.

Fact-checking social media

COVID-19 has turned the world on its head: in the flood of facts, theories and wild speculation, it can be hard to know what is true. Fact-checking has become more important than ever.

Home alone in the office

Despite the home office revolution of recent weeks, it’s too early to speak of the death of the of-fice. In the long run, humans are social beings who need personal contact.

VanEck entrusts Swiss media relations to open up

In recent months global financial services provider VanEck has more than doubled its offering of exchange traded funds (ETFs) in Switzerland. The New York-based family-run firm, which has assets under management of around USD 51 billion, is further building brand awareness in Switzerland, and has commissioned PR and communications agency open up to take charge of its media relations.

Does AI write better copy?

Machines are making inroads into our lives and turning everything on its head. What about communica-tions, where the interpersonal dimension is apparently so important?

It’s all in the mix

The fact that there’s less and less diversity, both in nature and the media landscape, is worrying. But if you look you’ll find projects that promote and encourage diversity.

In search of perfection

Our 2017 Christmas card took two attempts. Sometimes the right solution – whether it’s a photo, a title, or a content strategy – takes more than one go.