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Interspecies etiquette: communicating with animals
There are few rules of etiquette for communicating with non-human animals. A reflection on polite interaction with other species.
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Do we still need photo shoots or is artificial intelligence taking over?
With the advent of generative AI in everyday creative life, a completely new category of visual material is available. But what does that mean for corporate communications? And what’s the raison d’être of the original sources of photos, in other words professional photographers, stock agencies or your own smartphone? Here’s a survey of the field.
open up provides communications support to Täsch-Zermatt tunnel project
The Matterhorn Gotthard Bahn is planning to build a new rail tunnel designed to provide a safe public transport connection to Zermatt and extend its services. The Zurich agency open up is providing the project with communications support and is responsible for branding.
Google Switzerland appoints open up for media relations
As of April 2023, Google Switzerland will dispose of the communications expertise and network of the communications and PR agency open up.
Luzerner Psychiatrie and open up educate about suicide
Talking openly about thoughts of suicide strengthens the will to live: this is the key message of the latest campaign video for the SERO suicide prevention project.