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Stakeholder journey to the Matterhorn

With the upcoming construction of the Mattertal Tunnel between Täsch and Zermatt, open up is supporting the stakeholder communication of the Matterhorn Gotthard Railway in a project that will have an impact far beyond national borders.

The Overton Window: when the unthinkable becomes acceptable

This concept describes how once marginal ideas gradually become debatable, accepted, and eventually dominant in public opinion. This dynamic is leveraged in politics, in the media and even in business to shape perceptions and debate, often without us even realising it. As public relations specialists, it is our duty to remain vigilant.

The power of iconic images

Whether they depict historic situations like the attempt on Donald’s Trump’s life or major global events such as the Olympics, images that capture special moments and emotions remain in our minds for years and shape our collective memory. To make an impression these days, they should be memeable.

Annual event 2024: Memorable Gatherings at the Agency

Every year, we meet with our clients, partners, and friends, emphasizing our belief that people are at the heart of everything we do, not just in terms of communication. On June 13, we gathered once again. The evening was filled with joyful moments, engaging discussions, and culinary delights.

It’s all in the mix

The fact that there’s less and less diversity, both in nature and the media landscape, is worrying. But if you look you’ll find projects that promote and encourage diversity.

In search of perfection

Our 2017 Christmas card took two attempts. Sometimes the right solution – whether it’s a photo, a title, or a content strategy – takes more than one go.