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I also expect an agency to take a critical stance

What’s our clients’ experience of working with open up? We asked Angela Scalese. She’s the media spokesperson for Senevita, a provider of nursing care to the elderly that we’ve been helping with media relations since 2022.

It pays to be brief

If you master the art of keeping a topic short and presenting a complex issue so that even a layperson can understand it, you’ll never get bored and you’ll reach your goal faster.

PR-agencies and lawyers: a strategic alliance

It’s often thought that public relations and legal departments are always at odds. The classic cliché is of a PR person suggesting an idea only to be rebuffed by the lawyer in the room because it could, from his or her point of view, expose the organisation to enormous liability.

abrdn Investments Switzerland has chosen open up

International investment manager abrdn is now relying on the expertise and network of the communications and PR agency open up for its communication in Switzerland. abrdn is one of the largest active asset managers in the world with over CHF 10 billion in client assets under management in Switzerland alone.

What does the giraffe say?

What first comes to your mind when you see a giraffe? Probably not “nonviolent communication”. What giraffes have to do with communication and what we can learn from them.

It’s all in the mix

The fact that there’s less and less diversity, both in nature and the media landscape, is worrying. But if you look you’ll find projects that promote and encourage diversity.

In search of perfection

Our 2017 Christmas card took two attempts. Sometimes the right solution – whether it’s a photo, a title, or a content strategy – takes more than one go.