openHub

Principal Global Investors is one of the world’s biggest asset managers, with assets under man-agement of USD 476.4 billion (31 December 2019). Based in Des Moines, Iowa, the US company has had a branch in Switzerland for more than three years. It has entrusted open up with its Swiss media relations.

In recent months global financial services provider VanEck has more than doubled its offering of exchange traded funds (ETFs) in Switzerland. The New York-based family-run firm, which has assets under management of around USD 51 billion, is further building brand awareness in Switzerland, and has commissioned PR and communications agency open up to take charge of its media relations.

SENN is a family business operating in real estate development, planning and construction. Open up is supporting SENN with media relations and content production as part of a comprehensive digital campaign run in collaboration with digital marketing agency BlueGlass.

Zermatt Bergbahnen AG got open up in to help it communicate the opening of its new Matterhorn glacier ride. A book on the visionary project is also being produced.

As an insurer, Groupe Mutuel has to balance social, political and corporate responsibility

PKZH (the City of Zurich Pension Fund) is one of Switzerland’s biggest pension schemes. Its new communications strategy positions the competencies and values of the PKZH brand.

The City of Zurich Department of Social Welfare has relaunched its staff magazine. Kilian Borter talks about internal communications and why print is far from dead.

EasyPark’s digital service already helps drivers in 15 countries use their smartphone to pay for parking.