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Luxury in an age of illusion requires truth – and truth to be conveyed by communicators

AI can generate images. Influencers can fake authenticity. But only communication rooted in truth can preserve the essence of luxury. In an era of digital noise and synthetic narratives, luxury must find its voice — or risk losing its meaning.

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A serious threat to international press freedom

“Radio Free Europe” and “Voice of America” are the only independent sources of news in many countries. Now the stations’ funding is in danger.

Agency News ·

Stakeholder journey to the Matterhorn

With the upcoming construction of the Mattertal Tunnel between Täsch and Zermatt, open up is supporting the stakeholder communication of the Matterhorn Gotthard Railway in a project that will have an impact far beyond national borders.

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The Overton Window: when the unthinkable becomes acceptable

This concept describes how once marginal ideas gradually become debatable, accepted, and eventually dominant in public opinion. This dynamic is leveraged in politics, in the media and even in business to shape perceptions and debate, often without us even realising it. As public relations specialists, it is our duty to remain vigilant.

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Unforgettable moments that captivate, inspire, and leave a lasting impression

Cliff divers leave their audience in awe with their performances. Together with our clients and partners, we want to continue creating moments like these through our communication in 2025.

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Human After All: Humanizing Sustainability

Bringing Sustainability Closer: Explore how businesses can humanize ESG communication to inspire action and connect meaningfully with their audiences.

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The power of iconic images

Whether they depict historic situations like the attempt on Donald’s Trump’s life or major global events such as the Olympics, images that capture special moments and emotions remain in our minds for years and shape our collective memory. To make an impression these days, they should be memeable.

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Authentic flavour makes the difference

If you want to do successful media relations in Switzerland, quality and cultural under-standing are required.

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Annual event 2024: Memorable Gatherings at the Agency

Every year, we meet with our clients, partners, and friends, emphasizing our belief that people are at the heart of everything we do, not just in terms of communication. On June 13, we gathered once again. The evening was filled with joyful moments, engaging discussions, and culinary delights.

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Culture shock: collaborative tools in the workplace

Introducing collaborative tools is like pineapple on a pizza: a culture shock that you have to get used to.

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Culture shock in Tokyo: Swiss manners under the microscope

Encounters with unfamiliar manners provide food for thought. Do we have anything to learn from the formality of Japan?

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Ignoring the news is no solution

Quite a lot of people deliberately avoid the news. What does that feel like? A self-experiment and a call for the critical consumption of information.

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Why look far afield …

At our annual event we and our guests lingered long into a balmy evening at Certo, the Italian restaurant next door. Check out the pictures.

Agency News ·

«Because print creates identity»

The City of Zurich Department of Social Welfare has relaunched its staff magazine. Kilian Borter talks about internal communications and why print is far from dead.

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Annual Party 2018: Change of perspective

At our 2018 annual event there was plenty of good discussion about life, the universe, and even work. Need a change in perspective? Check out the picture gallery.

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Annual Party2019: It was good to see you again!

The weather played ball and as promised, this year’s open up event took place in warm sunshine. You’ll find some impressions in our picture gallery.

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It’s all in the mix

The fact that there’s less and less diversity, both in nature and the media landscape, is worrying. But if you look you’ll find projects that promote and encourage diversity.

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In search of perfection

Our 2017 Christmas card took two attempts. Sometimes the right solution – whether it’s a photo, a title, or a content strategy – takes more than one go.

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The stuff that stories are made on

The seamstress on our Christmas card know that her customers value quality and craftsmanship even more than the price per metre. The same goes for us.

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How to avoid being left speechless

We talk to robots, slam poets tell stories, and we spend hours listening to podcasts. The spoken language is enjoying a revival.