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The power of iconic images

Whether they depict historic situations like the attempt on Donald’s Trump’s life or major global events such as the Olympics, images that capture special moments and emotions remain in our minds for years and shape our collective memory. To make an impression these days, they should be memeable.

Annual event 2024: Memorable Gatherings at the Agency

Every year, we meet with our clients, partners, and friends, emphasizing our belief that people are at the heart of everything we do, not just in terms of communication. On June 13, we gathered once again. The evening was filled with joyful moments, engaging discussions, and culinary delights.

Do we still need photo shoots or is artificial intelligence taking over?

With the advent of generative AI in everyday creative life, a completely new category of visual material is available. But what does that mean for corporate communications? And what’s the raison d’être of the original sources of photos, in other words professional photographers, stock agencies or your own smartphone? Here’s a survey of the field.

It’s all in the mix

The fact that there’s less and less diversity, both in nature and the media landscape, is worrying. But if you look you’ll find projects that promote and encourage diversity.

In search of perfection

Our 2017 Christmas card took two attempts. Sometimes the right solution – whether it’s a photo, a title, or a content strategy – takes more than one go.