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Authentic flavour makes the difference
If you want to do successful media relations in Switzerland, quality and cultural under-standing are required.
openHub
Annual event 2024: Memorable Gatherings at the Agency
Every year, we meet with our clients, partners, and friends, emphasizing our belief that people are at the heart of everything we do, not just in terms of communication. On June 13, we gathered once again. The evening was filled with joyful moments, engaging discussions, and culinary delights.
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Culture shock: collaborative tools in the workplace
Introducing collaborative tools is like pineapple on a pizza: a culture shock that you have to get used to.
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Culture shock in Tokyo: Swiss manners under the microscope
Encounters with unfamiliar manners provide food for thought. Do we have anything to learn from the formality of Japan?
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Ignoring the news is no solution
Quite a lot of people deliberately avoid the news. What does that feel like? A self-experiment and a call for the critical consumption of information.
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Interspecies etiquette: communicating with animals
There are few rules of etiquette for communicating with non-human animals. A reflection on polite interaction with other species.
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Do we still need photo shoots or is artificial intelligence taking over?
With the advent of generative AI in everyday creative life, a completely new category of visual material is available. But what does that mean for corporate communications? And what’s the raison d’être of the original sources of photos, in other words professional photographers, stock agencies or your own smartphone? Here’s a survey of the field.
open up provides communications support to Täsch-Zermatt tunnel project
The Matterhorn Gotthard Bahn is planning to build a new rail tunnel designed to provide a safe public transport connection to Zermatt and extend its services. The Zurich agency open up is providing the project with communications support and is responsible for branding.
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The media need more women
Women are still underrepresented in the Swiss media. A look at the figures shows just how significant the media gender gap is.
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I also expect an agency to take a critical stance
What’s our clients’ experience of working with open up? We asked Angela Scalese. She’s the media spokesperson for Senevita, a provider of nursing care to the elderly that we’ve been helping with media relations since 2022.
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It pays to be brief
If you master the art of keeping a topic short and presenting a complex issue so that even a layperson can understand it, you’ll never get bored and you’ll reach your goal faster.
Early summer evening in Zurich’s fourth district
On 8 June we got to spend a wonderful, relaxed and balmy summer’s evening with clients and business partners.
Why look far afield …
At our annual event we and our guests lingered long into a balmy evening at Certo, the Italian restaurant next door. Check out the pictures.
«Because print creates identity»
The City of Zurich Department of Social Welfare has relaunched its staff magazine. Kilian Borter talks about internal communications and why print is far from dead.
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It’s all in the mix
The fact that there’s less and less diversity, both in nature and the media landscape, is worrying. But if you look you’ll find projects that promote and encourage diversity.
In search of perfection
Our 2017 Christmas card took two attempts. Sometimes the right solution – whether it’s a photo, a title, or a content strategy – takes more than one go.
Annual Party 2018: Change of perspective
At our 2018 annual event there was plenty of good discussion about life, the universe, and even work. Need a change in perspective? Check out the picture gallery.
The stuff that stories are made on
The seamstress on our Christmas card know that her customers value quality and craftsmanship even more than the price per metre. The same goes for us.
Annual Party2019: It was good to see you again!
The weather played ball and as promised, this year’s open up event took place in warm sunshine. You’ll find some impressions in our picture gallery.
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How to avoid being left speechless
We talk to robots, slam poets tell stories, and we spend hours listening to podcasts. The spoken language is enjoying a revival.