{"id":10261,"date":"2019-09-30T11:45:40","date_gmt":"2019-09-30T11:45:40","guid":{"rendered":"https:\/\/www.open-up.ch\/expertise\/_-corporate-publishing\/"},"modified":"2020-02-19T13:21:06","modified_gmt":"2020-02-19T13:21:06","slug":"custom-media","status":"publish","type":"page","link":"https:\/\/www.open-up.ch\/en\/expertise\/custom-media\/","title":{"rendered":"\u1397 Custom media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10261\" class=\"elementor elementor-10261 elementor-7384\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f289fa elementor-section-full_width elementor-section-height-min-height headimg elementor-section-height-default elementor-section-items-middle\" data-id=\"1f289fa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c99659c\" data-id=\"c99659c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ff8509 elementor-widget elementor-widget-spacer\" data-id=\"9ff8509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba5f61e elementor-section-full_width left right headf elementor-section-height-default elementor-section-height-default\" data-id=\"ba5f61e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bb8868\" data-id=\"8bb8868\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6623e6c h1_bullet elementor-widget elementor-widget-text-editor\" data-id=\"6623e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span class=\"underscore\">Custom media<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fd45ae elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"9fd45ae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37244c9\" data-id=\"37244c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4199926 elementor-widget elementor-widget-text-editor\" data-id=\"4199926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Effectively curating and exploiting your organisation\u2019s own channels<\/h2><p>There are many ways of working up content for owned media. Websites, blogs, social media, visual and audiovisual communications are just as important a part of custom media as print publications. Regardless of the channel, it all revolves around storytelling.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed7f994 elementor-section-full_width left2 right2 elementor-section-height-default elementor-section-height-default\" data-id=\"ed7f994\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f368908\" data-id=\"f368908\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-578d7c9 elementor-widget elementor-widget-image\" data-id=\"578d7c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/07\/pencil.svg\" class=\"attachment-full size-full wp-image-5307\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd1ccaf\" data-id=\"dd1ccaf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-304da37 elementor-widget elementor-widget-text-editor\" data-id=\"304da37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>What channels and media does your audience use? How can paid and earned media complement your content strategy for owned media? How can you get key messages across? What\u2019s the right role and tone for each channel?<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89cb810 elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"89cb810\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28997dd\" data-id=\"28997dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b143d82 elementor-widget elementor-widget-text-editor\" data-id=\"b143d82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our consultants help organisations play the role of publisher to exploit key touchpoints with their audience. We come up with relevant topics, produce content relevant for your audiences, choose the right form of publication, and make you aware of untapped potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e83d3d elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"7e83d3d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e8bc4a\" data-id=\"1e8bc4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b565f69 elementor-widget elementor-widget-text-editor\" data-id=\"b565f69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Our advice covers<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-066cc4c elementor-widget elementor-widget-text-editor\" data-id=\"066cc4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li class=\"bullet\">Corporate Publishing<\/li>\n \t<li class=\"bullet\">Content strategies<\/li>\n \t<li class=\"bullet\">Analysing audiences and content<\/li>\n \t<li class=\"bullet\">Communications check-ups<\/li>\n \t<li class=\"bullet\">Channel-specific storytelling<\/li>\n \t<li class=\"bullet\">Editorial processes and planning<\/li>\n \t<li class=\"bullet\">Corporate wording<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-27116cc\" data-id=\"27116cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c9abad elementor-widget elementor-widget-text-editor\" data-id=\"8c9abad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>We deliver<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ce8cf elementor-widget elementor-widget-text-editor\" data-id=\"67ce8cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"bullet\">Content and community management<\/li><li class=\"bullet\">Content for owned, paid and earned media<\/li><li class=\"bullet\">Visual and video material, infographics<\/li><li class=\"bullet\">Professional articles, interviews and reportage<\/li><li class=\"bullet\">Ghostwriting speeches, scripts, positions and management presentations<\/li><li class=\"bullet\">Producing print media and online platforms<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dd74ff elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"3dd74ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ffcacf\" data-id=\"1ffcacf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77bbb2e ee-posts-align-bottom arbtab2 tabinner ee-grid-columns-3 ee-grid-columns-tablet-2 ee-grid-columns-mobile-1 elementor-widget elementor-widget-posts-extra\" data-id=\"77bbb2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_layout&quot;:&quot;masonry&quot;,&quot;classic_grid_columns_spacing&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;classic_grid_columns_spacing_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:12,&quot;sizes&quot;:[]},&quot;classic_grid_columns_spacing_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts-extra.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ee-grid ee-loop ee-grid--masonry\"><div class=\"ee-grid__item--sizer\"><\/div><div class=\"ee-grid__item ee-loop__item\"><article class=\"ee-post post-36352 job_posts type-job_posts status-publish has-post-thumbnail hentry jobs_category-custom-media\"><a class=\"ee-media ee-post__media ee-post__media--content\" href=\"https:\/\/www.open-up.ch\/en\/case\/bemineo-b-skilfully-orchestrated-online-presence\/\"><div class=\"ee-post__media__thumbnail ee-media__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"836\" height=\"1024\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2024\/10\/elena-koycheva-yjwbvwmjs5m-unsplash-favorit-1-836x1024.jpg\" class=\"attachment-large size-large wp-image-36335\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2024\/10\/elena-koycheva-yjwbvwmjs5m-unsplash-favorit-1-836x1024.jpg 836w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2024\/10\/elena-koycheva-yjwbvwmjs5m-unsplash-favorit-1-245x300.jpg 245w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2024\/10\/elena-koycheva-yjwbvwmjs5m-unsplash-favorit-1-768x941.jpg 768w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2024\/10\/elena-koycheva-yjwbvwmjs5m-unsplash-favorit-1-1254x1536.jpg 1254w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2024\/10\/elena-koycheva-yjwbvwmjs5m-unsplash-favorit-1.jpg 1567w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/><\/div><div class=\"ee-post__media__overlay ee-media__overlay\"><\/div><div class=\"ee-media__content ee-post__media__content ee-post__area\">\t\t<ul class=\"ee-post__terms\">\n\n\t\t\t\n\t\t\t\n\t\t\t\t<li class=\"ee-post__terms__term ee-term ee-term--custom-media\">\n\t\t\t\t\t<span class=\"ee-post__terms__link ee-term__link\">\n\t\t\t\t\t\tCustom Media\t\t\t\t\t<\/span><span class=\"ee-post__terms__separator\">\u00b7<\/span>\t\t\t\t<\/li>\n\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"ee-post__title\">\n\t\t\t<h4 class=\"ee-post__title__heading\"><b>emineo<\/b>  |  Skilfully orchestrated online presence<\/h4>\n\t\t<\/div><\/div><!-- .ee-post__media__content --><\/a><!-- .ee-post__media --><\/article><!-- .ee-post --><\/div><!-- .ee-loop__item --><div class=\"ee-grid__item ee-loop__item\"><article class=\"ee-post post-29290 job_posts type-job_posts status-publish has-post-thumbnail hentry jobs_category-custom-media\"><a class=\"ee-media ee-post__media ee-post__media--content\" href=\"https:\/\/www.open-up.ch\/en\/case\/schweizer-tafel-whetting-peoples-appetite-for-a-conscious-approach-to-food\/\"><div class=\"ee-post__media__thumbnail ee-media__thumbnail\"><img decoding=\"async\" width=\"368\" height=\"642\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2022\/10\/clipping-1.jpg\" class=\"attachment-large size-large wp-image-28549\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2022\/10\/clipping-1.jpg 368w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2022\/10\/clipping-1-172x300.jpg 172w\" sizes=\"(max-width: 368px) 100vw, 368px\" \/><\/div><div class=\"ee-post__media__overlay ee-media__overlay\"><\/div><div class=\"ee-media__content ee-post__media__content ee-post__area\">\t\t<ul class=\"ee-post__terms\">\n\n\t\t\t\n\t\t\t\n\t\t\t\t<li class=\"ee-post__terms__term ee-term ee-term--custom-media\">\n\t\t\t\t\t<span class=\"ee-post__terms__link ee-term__link\">\n\t\t\t\t\t\tCustom Media\t\t\t\t\t<\/span><span class=\"ee-post__terms__separator\">\u00b7<\/span>\t\t\t\t<\/li>\n\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"ee-post__title\">\n\t\t\t<h4 class=\"ee-post__title__heading\"><b>Schweizer Tafel<\/b>  | Whetting people\u2019s appetite for a conscious approach to food<\/h4>\n\t\t<\/div><\/div><!-- .ee-post__media__content --><\/a><!-- .ee-post__media --><\/article><!-- .ee-post --><\/div><!-- .ee-loop__item --><div class=\"ee-grid__item ee-loop__item\"><article class=\"ee-post post-21308 job_posts type-job_posts status-publish has-post-thumbnail hentry jobs_category-custom-media\"><a class=\"ee-media ee-post__media ee-post__media--content\" href=\"https:\/\/www.open-up.ch\/en\/case\/hawa-sliding-solutions-inspiration-for-spaces-and-lives\/\"><div class=\"ee-post__media__thumbnail ee-media__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/08\/hawa-ck-3-1024x640.jpg\" class=\"attachment-large size-large wp-image-21152\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/08\/hawa-ck-3-1024x640.jpg 1024w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/08\/hawa-ck-3-300x188.jpg 300w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/08\/hawa-ck-3-768x480.jpg 768w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/08\/hawa-ck-3.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"ee-post__media__overlay ee-media__overlay\"><\/div><div class=\"ee-media__content ee-post__media__content ee-post__area\">\t\t<ul class=\"ee-post__terms\">\n\n\t\t\t\n\t\t\t\n\t\t\t\t<li class=\"ee-post__terms__term ee-term ee-term--custom-media\">\n\t\t\t\t\t<span class=\"ee-post__terms__link ee-term__link\">\n\t\t\t\t\t\tCustom Media\t\t\t\t\t<\/span><span class=\"ee-post__terms__separator\">\u00b7<\/span>\t\t\t\t<\/li>\n\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"ee-post__title\">\n\t\t\t<h4 class=\"ee-post__title__heading\"><b>Hawa Sliding Solutions<\/b>  |  Inspiration for spaces and lives<\/h4>\n\t\t<\/div><\/div><!-- .ee-post__media__content --><\/a><!-- .ee-post__media --><\/article><!-- .ee-post --><\/div><!-- .ee-loop__item --><div class=\"ee-grid__item ee-loop__item\"><article class=\"ee-post post-18438 job_posts type-job_posts status-publish has-post-thumbnail hentry jobs_category-custom-media\"><a class=\"ee-media ee-post__media ee-post__media--content\" href=\"https:\/\/www.open-up.ch\/en\/case\/muessig-insight-into-the-business\/\"><div class=\"ee-post__media__thumbnail ee-media__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"454\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/muessig-cp-q-website.jpg\" class=\"attachment-large size-large wp-image-18694\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/muessig-cp-q-website.jpg 804w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/muessig-cp-q-website-300x169.jpg 300w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/muessig-cp-q-website-768x434.jpg 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/div><div class=\"ee-post__media__overlay ee-media__overlay\"><\/div><div class=\"ee-media__content ee-post__media__content ee-post__area\">\t\t<ul class=\"ee-post__terms\">\n\n\t\t\t\n\t\t\t\n\t\t\t\t<li class=\"ee-post__terms__term ee-term ee-term--custom-media\">\n\t\t\t\t\t<span class=\"ee-post__terms__link ee-term__link\">\n\t\t\t\t\t\tCustom Media\t\t\t\t\t<\/span><span class=\"ee-post__terms__separator\">\u00b7<\/span>\t\t\t\t<\/li>\n\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"ee-post__title\">\n\t\t\t<h4 class=\"ee-post__title__heading\"><b>M\u00fcssig<\/b>  |  Insight into the business<\/h4>\n\t\t<\/div><\/div><!-- .ee-post__media__content --><\/a><!-- .ee-post__media --><\/article><!-- .ee-post --><\/div><!-- .ee-loop__item --><div class=\"ee-grid__item ee-loop__item\"><article class=\"ee-post post-18559 job_posts type-job_posts status-publish has-post-thumbnail hentry jobs_category-custom-media\"><a class=\"ee-media ee-post__media ee-post__media--content\" href=\"https:\/\/www.open-up.ch\/en\/case\/credit-suisse-spotlight-on-entrepreneurship\/\"><div class=\"ee-post__media__thumbnail ee-media__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"454\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/escher-2.jpg\" class=\"attachment-large size-large wp-image-24532\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/escher-2.jpg 804w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/escher-2-300x169.jpg 300w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/escher-2-768x434.jpg 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/div><div class=\"ee-post__media__overlay ee-media__overlay\"><\/div><div class=\"ee-media__content ee-post__media__content ee-post__area\">\t\t<ul class=\"ee-post__terms\">\n\n\t\t\t\n\t\t\t\n\t\t\t\t<li class=\"ee-post__terms__term ee-term ee-term--custom-media\">\n\t\t\t\t\t<span class=\"ee-post__terms__link ee-term__link\">\n\t\t\t\t\t\tCustom Media\t\t\t\t\t<\/span><span class=\"ee-post__terms__separator\">\u00b7<\/span>\t\t\t\t<\/li>\n\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"ee-post__title\">\n\t\t\t<h4 class=\"ee-post__title__heading\"><b>Credit Suisse<\/b>  |  Spotlight on entrepreneurship<\/h4>\n\t\t<\/div><\/div><!-- .ee-post__media__content --><\/a><!-- .ee-post__media --><\/article><!-- .ee-post --><\/div><!-- .ee-loop__item --><div class=\"ee-grid__item ee-loop__item\"><article class=\"ee-post post-16697 job_posts type-job_posts status-publish has-post-thumbnail hentry jobs_category-custom-media\"><a class=\"ee-media ee-post__media ee-post__media--content\" href=\"https:\/\/www.open-up.ch\/en\/case\/schweiz-tourismus-magazine-featuring-switzerland-as-a-health-destination\/\"><div class=\"ee-post__media__thumbnail ee-media__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2020\/07\/img-20200506-172628-209-768x1024.jpg\" class=\"attachment-large size-large wp-image-19228\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2020\/07\/img-20200506-172628-209-768x1024.jpg 768w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2020\/07\/img-20200506-172628-209-225x300.jpg 225w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2020\/07\/img-20200506-172628-209-1152x1536.jpg 1152w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2020\/07\/img-20200506-172628-209.jpg 1440w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><div class=\"ee-post__media__overlay ee-media__overlay\"><\/div><div class=\"ee-media__content ee-post__media__content ee-post__area\">\t\t<ul class=\"ee-post__terms\">\n\n\t\t\t\n\t\t\t\n\t\t\t\t<li class=\"ee-post__terms__term ee-term ee-term--custom-media\">\n\t\t\t\t\t<span class=\"ee-post__terms__link ee-term__link\">\n\t\t\t\t\t\tCustom Media\t\t\t\t\t<\/span><span class=\"ee-post__terms__separator\">\u00b7<\/span>\t\t\t\t<\/li>\n\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"ee-post__title\">\n\t\t\t<h4 class=\"ee-post__title__heading\"><b>Schweiz Tourismus<\/b>  |  Magazine featuring Switzerland as a health destination<\/h4>\n\t\t<\/div><\/div><!-- .ee-post__media__content --><\/a><!-- .ee-post__media --><\/article><!-- .ee-post --><\/div><!-- .ee-loop__item --><\/div><!-- .ee-loop -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3c6490 elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"f3c6490\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc55af9\" data-id=\"cc55af9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f47ca4 elementor-widget elementor-widget-ee-breadcrumbs\" data-id=\"1f47ca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ee-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"ee-breadcrumbs\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75b28e0 elementor-section-stretched elementor-section-full_width linkcolorblue elementor-section-height-default elementor-section-height-default\" data-id=\"75b28e0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75c3137\" data-id=\"75c3137\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1de8703 elementor-widget elementor-widget-spacer\" data-id=\"1de8703\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Custom media Effectively curating and exploiting your organisation\u2019s own channels There are many ways of working up content for owned media. Websites, blogs, social media, visual and audiovisual communications are just as important a part of custom media as print publications. Regardless of the channel, it all revolves around storytelling. What channels and media does &#8230; <a title=\"Schweiz Tourismus  |  Magazine featuring Switzerland as a health destination\" class=\"read-more\" href=\"https:\/\/www.open-up.ch\/en\/case\/schweiz-tourismus-magazine-featuring-switzerland-as-a-health-destination\/\">Read more<span class=\"screen-reader-text\"><b>Schweiz Tourismus<\/b>  |  Magazine featuring Switzerland as a health destination<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10248,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-10261","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Custom media &amp; corporate publishing (owned media) | open up<\/title>\n<meta name=\"description\" content=\"We identify target group-relevant content and prepare it for specific channels. The focus is on the right choice of journalistic form.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.open-up.ch\/fr\/\u1397-expertise\/\u1397-publication-dentreprise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Custom media &amp; corporate publishing (owned media) | open up\" \/>\n<meta property=\"og:description\" content=\"We identify target group-relevant content and prepare it for specific channels. The focus is on the right choice of journalistic form.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.open-up.ch\/fr\/\u1397-expertise\/\u1397-publication-dentreprise\/\" \/>\n<meta property=\"og:site_name\" content=\"open up\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-19T13:21:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/07\/pencil.svg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Custom media & corporate publishing (owned media) | open up","description":"We identify target group-relevant content and prepare it for specific channels. 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The focus is on the right choice of journalistic form.","og_url":"https:\/\/www.open-up.ch\/fr\/\u1397-expertise\/\u1397-publication-dentreprise\/","og_site_name":"open up","article_modified_time":"2020-02-19T13:21:06+00:00","og_image":[{"url":"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/07\/pencil.svg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.open-up.ch\/fr\/%e1%8e%97-expertise\/%e1%8e%97-publication-dentreprise\/","url":"https:\/\/www.open-up.ch\/fr\/%e1%8e%97-expertise\/%e1%8e%97-publication-dentreprise\/","name":"Custom media & corporate publishing (owned media) | open up","isPartOf":{"@id":"https:\/\/www.open-up.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.open-up.ch\/fr\/%e1%8e%97-expertise\/%e1%8e%97-publication-dentreprise\/#primaryimage"},"image":{"@id":"https:\/\/www.open-up.ch\/fr\/%e1%8e%97-expertise\/%e1%8e%97-publication-dentreprise\/#primaryimage"},"thumbnailUrl":"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/07\/pencil.svg","datePublished":"2019-09-30T11:45:40+00:00","dateModified":"2020-02-19T13:21:06+00:00","description":"We identify target group-relevant content and prepare it for specific channels. 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