{"id":10263,"date":"2019-09-30T11:09:05","date_gmt":"2019-09-30T11:09:05","guid":{"rendered":"https:\/\/www.open-up.ch\/expertise\/_-markenpositionierung\/"},"modified":"2020-02-19T13:20:41","modified_gmt":"2020-02-19T13:20:41","slug":"brand-positioning","status":"publish","type":"page","link":"https:\/\/www.open-up.ch\/en\/expertise\/brand-positioning\/","title":{"rendered":"\u1397 Brand positioning"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10263\" class=\"elementor elementor-10263 elementor-7372\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f289fa elementor-section-full_width elementor-section-height-min-height headimg elementor-section-height-default elementor-section-items-middle\" data-id=\"1f289fa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c99659c\" data-id=\"c99659c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ff8509 elementor-widget elementor-widget-spacer\" data-id=\"9ff8509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba5f61e elementor-section-full_width left right headf elementor-section-height-default elementor-section-height-default\" data-id=\"ba5f61e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bb8868\" data-id=\"8bb8868\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6623e6c h1_bullet elementor-widget elementor-widget-text-editor\" data-id=\"6623e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span class=\"underscore\">Brand positioning<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fd45ae elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"9fd45ae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37244c9\" data-id=\"37244c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4199926 elementor-widget elementor-widget-text-editor\" data-id=\"4199926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Discovering new facets and finding a clear positioning<\/h2><p>Innovations, new products and changes in the market can all influence the positioning of your business. Long-term success means having a clear profile and always keeping the market leaders in your sights. We work with you to decide what to keep and where you have to reinvent your brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7f1234 elementor-section-full_width left2 right2 elementor-section-height-default elementor-section-height-default\" data-id=\"a7f1234\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-da052dc\" data-id=\"da052dc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f515c91 elementor-widget elementor-widget-image\" data-id=\"f515c91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/07\/map.svg\" class=\"attachment-full size-full wp-image-5303\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3b99c82\" data-id=\"3b99c82\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ffd816 elementor-widget elementor-widget-text-editor\" data-id=\"7ffd816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>How is your brand managed? Are your values and positioning clearly defined? What kind of competence does your brand radiate? Does your brand deliver on its promise? Does your brand reflect the dynamics of the market?<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89cb810 elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"89cb810\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28997dd\" data-id=\"28997dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b143d82 elementor-widget elementor-widget-text-editor\" data-id=\"b143d82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our consultants support organisations and leadership teams with the strategic task of honing or redefining brand identity.<\/p><p><i>\u00a0<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e83d3d elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"7e83d3d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e8bc4a\" data-id=\"1e8bc4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b565f69 elementor-widget elementor-widget-text-editor\" data-id=\"b565f69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Our advice covers<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-066cc4c elementor-widget elementor-widget-text-editor\" data-id=\"066cc4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li class=\"bullet\">Check-ups of your company\u2019s identity and values<\/li>\n \t<li class=\"bullet\">Strategic brand reviews<\/li>\n \t<li class=\"bullet\">Positioning and brand profile<\/li>\n \t<li class=\"bullet\">Defining values, visions and missions<\/li>\n \t<li class=\"bullet\">Putting values into practice<\/li>\n \t<li class=\"bullet\">Stakeholder communications<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-27116cc\" data-id=\"27116cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c9abad elementor-widget elementor-widget-text-editor\" data-id=\"8c9abad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>We deliver<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ce8cf elementor-widget elementor-widget-text-editor\" data-id=\"67ce8cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li class=\"bullet\">Target positioning<\/li>\n \t<li class=\"bullet\">Brand workshops<\/li>\n \t<li class=\"bullet\">Support with brand design<\/li>\n \t<li class=\"bullet\">Implementing and communicating values<\/li>\n \t<li class=\"bullet\">Mission statement processes<\/li>\n \t<li class=\"bullet\">Reputation management<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dd74ff elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"3dd74ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ffcacf\" data-id=\"1ffcacf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77bbb2e ee-posts-align-bottom arbtab2 tabinner ee-grid-columns-3 ee-grid-columns-tablet-2 ee-grid-columns-mobile-1 elementor-widget elementor-widget-posts-extra\" data-id=\"77bbb2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_layout&quot;:&quot;masonry&quot;,&quot;classic_grid_columns_spacing&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;classic_grid_columns_spacing_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:12,&quot;sizes&quot;:[]},&quot;classic_grid_columns_spacing_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts-extra.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ee-grid ee-loop ee-grid--masonry\"><div class=\"ee-grid__item--sizer\"><\/div><div class=\"ee-grid__item ee-loop__item\"><article class=\"ee-post post-11096 job_posts type-job_posts status-publish has-post-thumbnail hentry jobs_category-brand-positioning\"><a class=\"ee-media ee-post__media ee-post__media--content\" href=\"https:\/\/www.open-up.ch\/en\/case\/ruedi-luethy-foundation-pioneering-aids-experts-brand-positioning\/\"><div class=\"ee-post__media__thumbnail ee-media__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"394\" height=\"253\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/2_RLF_MP-2.jpg\" class=\"attachment-large size-large wp-image-9903\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/2_RLF_MP-2.jpg 394w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/2_RLF_MP-2-300x193.jpg 300w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/><\/div><div class=\"ee-post__media__overlay ee-media__overlay\"><\/div><div class=\"ee-media__content ee-post__media__content ee-post__area\">\t\t<ul class=\"ee-post__terms\">\n\n\t\t\t\n\t\t\t\n\t\t\t\t<li class=\"ee-post__terms__term ee-term ee-term--brand-positioning\">\n\t\t\t\t\t<span class=\"ee-post__terms__link ee-term__link\">\n\t\t\t\t\t\tBrand Positioning\t\t\t\t\t<\/span><span class=\"ee-post__terms__separator\">\u00b7<\/span>\t\t\t\t<\/li>\n\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"ee-post__title\">\n\t\t\t<h4 class=\"ee-post__title__heading\"><b>Ruedi L\u00fcthy Foundation<\/b>  |  Pioneering AIDS experts | Brand positioning<\/h4>\n\t\t<\/div><\/div><!-- .ee-post__media__content --><\/a><!-- .ee-post__media --><\/article><!-- .ee-post --><\/div><!-- .ee-loop__item --><div class=\"ee-grid__item ee-loop__item\"><article class=\"ee-post post-11083 job_posts type-job_posts status-publish has-post-thumbnail hentry jobs_category-brand-positioning\"><a class=\"ee-media ee-post__media ee-post__media--content\" href=\"https:\/\/www.open-up.ch\/en\/case\/verein-pikett-strafverteidigung-the-right-to-legal-aid\/\"><div class=\"ee-post__media__thumbnail ee-media__thumbnail\"><img decoding=\"async\" width=\"394\" height=\"253\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/1_PSV_MP-2-1.jpg\" class=\"attachment-large size-large wp-image-9702\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/1_PSV_MP-2-1.jpg 394w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/1_PSV_MP-2-1-300x193.jpg 300w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/><\/div><div class=\"ee-post__media__overlay ee-media__overlay\"><\/div><div class=\"ee-media__content ee-post__media__content ee-post__area\">\t\t<ul class=\"ee-post__terms\">\n\n\t\t\t\n\t\t\t\n\t\t\t\t<li class=\"ee-post__terms__term ee-term ee-term--brand-positioning\">\n\t\t\t\t\t<span class=\"ee-post__terms__link ee-term__link\">\n\t\t\t\t\t\tBrand Positioning\t\t\t\t\t<\/span><span class=\"ee-post__terms__separator\">\u00b7<\/span>\t\t\t\t<\/li>\n\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"ee-post__title\">\n\t\t\t<h4 class=\"ee-post__title__heading\"><b>Verein Pikett Strafverteidigung<\/b>  |  The right to legal aid<\/h4>\n\t\t<\/div><\/div><!-- .ee-post__media__content --><\/a><!-- .ee-post__media --><\/article><!-- .ee-post --><\/div><!-- .ee-loop__item --><div class=\"ee-grid__item ee-loop__item\"><article class=\"ee-post post-11018 job_posts type-job_posts status-publish has-post-thumbnail hentry jobs_category-brand-positioning\"><a class=\"ee-media ee-post__media ee-post__media--content\" href=\"https:\/\/www.open-up.ch\/en\/case\/gga-maur-repositioning-and-brand-promise\/\"><div class=\"ee-post__media__thumbnail ee-media__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"253\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/gga-preview.jpg\" class=\"attachment-large size-large wp-image-14271\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/gga-preview.jpg 394w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/gga-preview-300x193.jpg 300w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/><\/div><div class=\"ee-post__media__overlay ee-media__overlay\"><\/div><div class=\"ee-media__content ee-post__media__content ee-post__area\">\t\t<ul class=\"ee-post__terms\">\n\n\t\t\t\n\t\t\t\n\t\t\t\t<li class=\"ee-post__terms__term ee-term ee-term--brand-positioning\">\n\t\t\t\t\t<span class=\"ee-post__terms__link ee-term__link\">\n\t\t\t\t\t\tBrand Positioning\t\t\t\t\t<\/span><span class=\"ee-post__terms__separator\">\u00b7<\/span>\t\t\t\t<\/li>\n\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"ee-post__title\">\n\t\t\t<h4 class=\"ee-post__title__heading\"><b>GGA Maur<\/b>  |  Repositioning and brand promise<\/h4>\n\t\t<\/div><\/div><!-- .ee-post__media__content --><\/a><!-- .ee-post__media --><\/article><!-- .ee-post --><\/div><!-- .ee-loop__item --><div class=\"ee-grid__item ee-loop__item\"><article class=\"ee-post post-10986 job_posts type-job_posts status-publish has-post-thumbnail hentry jobs_category-brand-positioning\"><a class=\"ee-media ee-post__media ee-post__media--content\" href=\"https:\/\/www.open-up.ch\/en\/case\/holzbau-schweiz-new-identity-for-the-carpenters-association\/\"><div class=\"ee-post__media__thumbnail ee-media__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"253\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/1_Holzbau-Schweiz-MP-2.jpg\" class=\"attachment-large size-large wp-image-9086\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/1_Holzbau-Schweiz-MP-2.jpg 394w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/1_Holzbau-Schweiz-MP-2-300x193.jpg 300w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/><\/div><div class=\"ee-post__media__overlay ee-media__overlay\"><\/div><div class=\"ee-media__content ee-post__media__content ee-post__area\">\t\t<ul class=\"ee-post__terms\">\n\n\t\t\t\n\t\t\t\n\t\t\t\t<li class=\"ee-post__terms__term ee-term ee-term--brand-positioning\">\n\t\t\t\t\t<span class=\"ee-post__terms__link ee-term__link\">\n\t\t\t\t\t\tBrand Positioning\t\t\t\t\t<\/span><span class=\"ee-post__terms__separator\">\u00b7<\/span>\t\t\t\t<\/li>\n\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"ee-post__title\">\n\t\t\t<h4 class=\"ee-post__title__heading\"><b>Holzbau Schweiz<\/b>  |  New identity for the carpenters\u2019 association<\/h4>\n\t\t<\/div><\/div><!-- .ee-post__media__content --><\/a><!-- .ee-post__media --><\/article><!-- .ee-post --><\/div><!-- .ee-loop__item --><div class=\"ee-grid__item ee-loop__item\"><article class=\"ee-post post-10831 job_posts type-job_posts status-publish has-post-thumbnail hentry jobs_category-brand-positioning\"><a class=\"ee-media ee-post__media ee-post__media--content\" href=\"https:\/\/www.open-up.ch\/en\/case\/schweizerische-paritaetische-berufskommission-holzbau-spbh-redesign-of-two-different-brands\/\"><div class=\"ee-post__media__thumbnail ee-media__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"253\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/1_SPBH_MP-2.jpg\" class=\"attachment-large size-large wp-image-9693\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/1_SPBH_MP-2.jpg 394w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/1_SPBH_MP-2-300x193.jpg 300w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/><\/div><div class=\"ee-post__media__overlay ee-media__overlay\"><\/div><div class=\"ee-media__content ee-post__media__content ee-post__area\">\t\t<ul class=\"ee-post__terms\">\n\n\t\t\t\n\t\t\t\n\t\t\t\t<li class=\"ee-post__terms__term ee-term ee-term--brand-positioning\">\n\t\t\t\t\t<span class=\"ee-post__terms__link ee-term__link\">\n\t\t\t\t\t\tBrand Positioning\t\t\t\t\t<\/span><span class=\"ee-post__terms__separator\">\u00b7<\/span>\t\t\t\t<\/li>\n\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"ee-post__title\">\n\t\t\t<h4 class=\"ee-post__title__heading\"><b>Schweizerische Parit\u00e4tische Berufskommission Holzbau (SPBH)<\/b>  |  Neuauftritt zweier unterschiedlicher Marken<\/h4>\n\t\t<\/div><\/div><!-- .ee-post__media__content --><\/a><!-- .ee-post__media --><\/article><!-- .ee-post --><\/div><!-- .ee-loop__item --><div class=\"ee-grid__item ee-loop__item\"><article class=\"ee-post post-10787 job_posts type-job_posts status-publish has-post-thumbnail hentry jobs_category-brand-positioning\"><a class=\"ee-media ee-post__media ee-post__media--content\" href=\"https:\/\/www.open-up.ch\/en\/case\/stiftung-burkwil-giving-the-foundation-a-corporate-identity\/\"><div class=\"ee-post__media__thumbnail ee-media__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"807\" height=\"454\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/2_Burkwil-MP.jpg\" class=\"attachment-large size-large wp-image-8588\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/2_Burkwil-MP.jpg 807w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/2_Burkwil-MP-300x169.jpg 300w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/10\/2_Burkwil-MP-768x432.jpg 768w\" sizes=\"(max-width: 807px) 100vw, 807px\" \/><\/div><div class=\"ee-post__media__overlay ee-media__overlay\"><\/div><div class=\"ee-media__content ee-post__media__content ee-post__area\">\t\t<ul class=\"ee-post__terms\">\n\n\t\t\t\n\t\t\t\n\t\t\t\t<li class=\"ee-post__terms__term ee-term ee-term--brand-positioning\">\n\t\t\t\t\t<span class=\"ee-post__terms__link ee-term__link\">\n\t\t\t\t\t\tBrand Positioning\t\t\t\t\t<\/span><span class=\"ee-post__terms__separator\">\u00b7<\/span>\t\t\t\t<\/li>\n\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"ee-post__title\">\n\t\t\t<h4 class=\"ee-post__title__heading\"><b>Stiftung Burkwil<\/b>  |  Giving the foundation a corporate identity<\/h4>\n\t\t<\/div><\/div><!-- .ee-post__media__content --><\/a><!-- .ee-post__media --><\/article><!-- .ee-post --><\/div><!-- .ee-loop__item --><\/div><!-- .ee-loop -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3c6490 elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"f3c6490\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc55af9\" data-id=\"cc55af9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f47ca4 elementor-widget elementor-widget-ee-breadcrumbs\" data-id=\"1f47ca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ee-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"ee-breadcrumbs\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75b28e0 elementor-section-stretched elementor-section-full_width linkcolorblue elementor-section-height-default elementor-section-height-default\" data-id=\"75b28e0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75c3137\" data-id=\"75c3137\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1de8703 elementor-widget elementor-widget-spacer\" data-id=\"1de8703\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand positioning Discovering new facets and finding a clear positioning Innovations, new products and changes in the market can all influence the positioning of your business. Long-term success means having a clear profile and always keeping the market leaders in your sights. We work with you to decide what to keep and where you have &#8230; <a title=\"Stiftung Burkwil  |  Giving the foundation a corporate identity\" class=\"read-more\" href=\"https:\/\/www.open-up.ch\/en\/case\/stiftung-burkwil-giving-the-foundation-a-corporate-identity\/\">Read more<span class=\"screen-reader-text\"><b>Stiftung Burkwil<\/b>  |  Giving the foundation a corporate identity<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10248,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-10263","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand positioning | open up<\/title>\n<meta name=\"description\" content=\"Our goal is to sharpen the brand identity of your company. 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For this purpose, we help you to find the right way to target the positioning of your brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.open-up.ch\/fr\/\u1397-expertise\/\u1397-positionnement-de-marque\/\" \/>\n<meta property=\"og:site_name\" content=\"open up\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-19T13:20:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/07\/map.svg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand positioning | open up","description":"Our goal is to sharpen the brand identity of your company. 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