{"id":10266,"date":"2019-09-30T11:52:46","date_gmt":"2019-09-30T11:52:46","guid":{"rendered":"https:\/\/www.open-up.ch\/expertise\/_-media-relations\/"},"modified":"2020-02-19T13:21:33","modified_gmt":"2020-02-19T13:21:33","slug":"_media-relations","status":"publish","type":"page","link":"https:\/\/www.open-up.ch\/en\/expertise\/_media-relations\/","title":{"rendered":"\u1397 Media relations"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10266\" class=\"elementor elementor-10266 elementor-7388\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f289fa elementor-section-full_width elementor-section-height-min-height headimg elementor-section-height-default elementor-section-items-middle\" data-id=\"1f289fa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c99659c\" data-id=\"c99659c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ff8509 elementor-widget elementor-widget-spacer\" data-id=\"9ff8509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba5f61e elementor-section-full_width left right headf elementor-section-height-default elementor-section-height-default\" data-id=\"ba5f61e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bb8868\" data-id=\"8bb8868\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6623e6c h1_bullet elementor-widget elementor-widget-text-editor\" data-id=\"6623e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Media relations<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fd45ae elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"9fd45ae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37244c9\" data-id=\"37244c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4199926 elementor-widget elementor-widget-text-editor\" data-id=\"4199926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Outstanding contacts with journalists for an optimum response<\/h2><p>It often takes more than just news or developments to arouse the interest of journalists. To transform information into news that\u2019s relevant for earned media, you have to pinpoint your core messages and communicate them properly and appropriately.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b645bd elementor-section-full_width left2 right2 elementor-section-height-default elementor-section-height-default\" data-id=\"0b645bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6863735\" data-id=\"6863735\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04f0acc elementor-widget elementor-widget-image\" data-id=\"04f0acc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/07\/microphone.svg\" class=\"attachment-full size-full wp-image-5305\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0f47bac\" data-id=\"0f47bac\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ad6764 elementor-widget elementor-widget-text-editor\" data-id=\"2ad6764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Is a media conference really the right approach? What media can we address with what topics? Do we need visuals, a fact sheet or an opinion piece on this topic? Are the relevant questions answered?<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89cb810 elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"89cb810\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28997dd\" data-id=\"28997dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b143d82 elementor-widget elementor-widget-text-editor\" data-id=\"b143d82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our consultants evaluate topics in terms of their media suitability. They work up content for the relevant media and support individuals and organisations with media relations.<\/p><p><i>\u00a0<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e83d3d elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"7e83d3d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e8bc4a\" data-id=\"1e8bc4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b565f69 elementor-widget elementor-widget-text-editor\" data-id=\"b565f69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Our advice covers<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-066cc4c elementor-widget elementor-widget-text-editor\" data-id=\"066cc4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li class=\"bullet\">Media response and potential analysis<\/li>\n \t<li class=\"bullet\">Conception and planning<\/li>\n \t<li class=\"bullet\">Exploiting the issue cycle<\/li>\n \t<li class=\"bullet\">Active theme management<\/li>\n \t<li class=\"bullet\">Core messages and storylines<\/li>\n \t<li class=\"bullet\">Agenda setting and focus topics<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-27116cc\" data-id=\"27116cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c9abad elementor-widget elementor-widget-text-editor\" data-id=\"8c9abad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>We deliver<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ce8cf elementor-widget elementor-widget-text-editor\" data-id=\"67ce8cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li class=\"bullet\">Issue profiling and media communication<\/li>\n \t<li class=\"bullet\">Media kits and releases<\/li>\n \t<li class=\"bullet\">Contact management and media distribution lists<\/li>\n \t<li class=\"bullet\">Media trips and conferences<\/li>\n \t<li class=\"bullet\">Product PR and media cooperation<\/li>\n \t<li class=\"bullet\">Media training<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dd74ff elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"3dd74ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ffcacf\" data-id=\"1ffcacf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77bbb2e ee-posts-align-bottom arbtab2 tabinner ee-grid-columns-3 ee-grid-columns-tablet-2 ee-grid-columns-mobile-1 elementor-widget elementor-widget-posts-extra\" data-id=\"77bbb2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_layout&quot;:&quot;masonry&quot;,&quot;classic_grid_columns_spacing&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;classic_grid_columns_spacing_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:12,&quot;sizes&quot;:[]},&quot;classic_grid_columns_spacing_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts-extra.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ee-grid ee-loop ee-grid--masonry\"><div class=\"ee-grid__item--sizer\"><\/div><div class=\"ee-grid__item ee-loop__item\"><article class=\"ee-post post-39139 job_posts type-job_posts status-publish has-post-thumbnail hentry jobs_category-media-relations\"><a class=\"ee-media ee-post__media ee-post__media--content\" href=\"https:\/\/www.open-up.ch\/en\/case\/fondation-de-la-haute-horlogerie-showcasing-watchmakings-legacy-and-craftsmanship\/\"><div class=\"ee-post__media__thumbnail ee-media__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2024\/12\/horloger@fhh-final-fuer-client-case-1024x683.jpg\" class=\"attachment-large size-large wp-image-36832\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2024\/12\/horloger@fhh-final-fuer-client-case-1024x683.jpg 1024w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2024\/12\/horloger@fhh-final-fuer-client-case-300x200.jpg 300w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2024\/12\/horloger@fhh-final-fuer-client-case-768x512.jpg 768w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2024\/12\/horloger@fhh-final-fuer-client-case.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"ee-post__media__overlay ee-media__overlay\"><\/div><div class=\"ee-media__content ee-post__media__content ee-post__area\">\t\t<ul class=\"ee-post__terms\">\n\n\t\t\t\n\t\t\t\n\t\t\t\t<li class=\"ee-post__terms__term ee-term ee-term--media-relations\">\n\t\t\t\t\t<span class=\"ee-post__terms__link ee-term__link\">\n\t\t\t\t\t\tMedia Relations\t\t\t\t\t<\/span><span class=\"ee-post__terms__separator\">\u00b7<\/span>\t\t\t\t<\/li>\n\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"ee-post__title\">\n\t\t\t<h4 class=\"ee-post__title__heading\"><b>Fondation de la Haute Horlogerie<\/b>  | Showcasing Watchmaking\u2019s Legacy and Craftsmanship<\/h4>\n\t\t<\/div><\/div><!-- .ee-post__media__content --><\/a><!-- .ee-post__media --><\/article><!-- .ee-post --><\/div><!-- .ee-loop__item --><div class=\"ee-grid__item ee-loop__item\"><article class=\"ee-post post-39098 job_posts type-job_posts status-publish has-post-thumbnail hentry jobs_category-media-relations\"><a class=\"ee-media ee-post__media ee-post__media--content\" href=\"https:\/\/www.open-up.ch\/en\/case\/nidecker-develop-innovations-in-action-sports-and-make-them-accessible-to-all\/\"><div class=\"ee-post__media__thumbnail ee-media__thumbnail\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2024\/12\/high-res-nidecker-22-23-bindings-supermatic-lifestyle-1024x683.jpg\" class=\"attachment-large size-large wp-image-36624\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2024\/12\/high-res-nidecker-22-23-bindings-supermatic-lifestyle-1024x683.jpg 1024w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2024\/12\/high-res-nidecker-22-23-bindings-supermatic-lifestyle-300x200.jpg 300w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2024\/12\/high-res-nidecker-22-23-bindings-supermatic-lifestyle-768x512.jpg 768w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2024\/12\/high-res-nidecker-22-23-bindings-supermatic-lifestyle-1536x1024.jpg 1536w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2024\/12\/high-res-nidecker-22-23-bindings-supermatic-lifestyle.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"ee-post__media__overlay ee-media__overlay\"><\/div><div class=\"ee-media__content ee-post__media__content ee-post__area\">\t\t<ul class=\"ee-post__terms\">\n\n\t\t\t\n\t\t\t\n\t\t\t\t<li class=\"ee-post__terms__term ee-term ee-term--media-relations\">\n\t\t\t\t\t<span class=\"ee-post__terms__link ee-term__link\">\n\t\t\t\t\t\tMedia Relations\t\t\t\t\t<\/span><span class=\"ee-post__terms__separator\">\u00b7<\/span>\t\t\t\t<\/li>\n\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"ee-post__title\">\n\t\t\t<h4 class=\"ee-post__title__heading\"><b>Nidecker<\/b>  |  Develop innovations in\u00a0action sports and make them accessible to all<\/h4>\n\t\t<\/div><\/div><!-- .ee-post__media__content --><\/a><!-- .ee-post__media --><\/article><!-- .ee-post --><\/div><!-- .ee-loop__item --><div class=\"ee-grid__item ee-loop__item\"><article class=\"ee-post post-30513 job_posts type-job_posts status-publish has-post-thumbnail hentry jobs_category-media-relations\"><a class=\"ee-media ee-post__media ee-post__media--content\" href=\"https:\/\/www.open-up.ch\/en\/case\/milani-getting-design-on-track\/\"><div class=\"ee-post__media__thumbnail ee-media__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"454\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2022\/12\/qg-804x454px-print.jpg\" class=\"attachment-large size-large wp-image-30250\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2022\/12\/qg-804x454px-print.jpg 804w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2022\/12\/qg-804x454px-print-300x169.jpg 300w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2022\/12\/qg-804x454px-print-768x434.jpg 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/div><div class=\"ee-post__media__overlay ee-media__overlay\"><\/div><div class=\"ee-media__content ee-post__media__content ee-post__area\">\t\t<ul class=\"ee-post__terms\">\n\n\t\t\t\n\t\t\t\n\t\t\t\t<li class=\"ee-post__terms__term ee-term ee-term--media-relations\">\n\t\t\t\t\t<span class=\"ee-post__terms__link ee-term__link\">\n\t\t\t\t\t\tMedia Relations\t\t\t\t\t<\/span><span class=\"ee-post__terms__separator\">\u00b7<\/span>\t\t\t\t<\/li>\n\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"ee-post__title\">\n\t\t\t<h4 class=\"ee-post__title__heading\"><b>Milani<\/b>  |  Getting design on track<\/h4>\n\t\t<\/div><\/div><!-- .ee-post__media__content --><\/a><!-- .ee-post__media --><\/article><!-- .ee-post --><\/div><!-- .ee-loop__item --><div class=\"ee-grid__item ee-loop__item\"><article class=\"ee-post post-29288 job_posts type-job_posts status-publish has-post-thumbnail hentry jobs_category-media-relations\"><a class=\"ee-media ee-post__media ee-post__media--content\" href=\"https:\/\/www.open-up.ch\/en\/case\/schweizer-tafel-alleviating-poverty-preventing-food-waste\/\"><div class=\"ee-post__media__thumbnail ee-media__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"688\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2022\/10\/clipping-2.jpg\" class=\"attachment-large size-large wp-image-28546\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2022\/10\/clipping-2.jpg 394w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2022\/10\/clipping-2-172x300.jpg 172w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/><\/div><div class=\"ee-post__media__overlay ee-media__overlay\"><\/div><div class=\"ee-media__content ee-post__media__content ee-post__area\">\t\t<ul class=\"ee-post__terms\">\n\n\t\t\t\n\t\t\t\n\t\t\t\t<li class=\"ee-post__terms__term ee-term ee-term--media-relations\">\n\t\t\t\t\t<span class=\"ee-post__terms__link ee-term__link\">\n\t\t\t\t\t\tMedia Relations\t\t\t\t\t<\/span><span class=\"ee-post__terms__separator\">\u00b7<\/span>\t\t\t\t<\/li>\n\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"ee-post__title\">\n\t\t\t<h4 class=\"ee-post__title__heading\"><b>Schweizer Tafel<\/b>  | Alleviating poverty, preventing food waste<\/h4>\n\t\t<\/div><\/div><!-- .ee-post__media__content --><\/a><!-- .ee-post__media --><\/article><!-- .ee-post --><\/div><!-- .ee-loop__item --><div class=\"ee-grid__item ee-loop__item\"><article class=\"ee-post post-22943 job_posts type-job_posts status-publish has-post-thumbnail hentry jobs_category-media-relations\"><a class=\"ee-media ee-post__media ee-post__media--content\" href=\"https:\/\/www.open-up.ch\/en\/case\/lazard-positioning-the-diversity-of-the-portfolio\/\"><div class=\"ee-post__media__thumbnail ee-media__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"454\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/11\/qf-medienarbeit-nzz-und-le-temps.jpg\" class=\"attachment-large size-large wp-image-22939\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/11\/qf-medienarbeit-nzz-und-le-temps.jpg 804w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/11\/qf-medienarbeit-nzz-und-le-temps-300x169.jpg 300w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/11\/qf-medienarbeit-nzz-und-le-temps-768x434.jpg 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/div><div class=\"ee-post__media__overlay ee-media__overlay\"><\/div><div class=\"ee-media__content ee-post__media__content ee-post__area\">\t\t<ul class=\"ee-post__terms\">\n\n\t\t\t\n\t\t\t\n\t\t\t\t<li class=\"ee-post__terms__term ee-term ee-term--media-relations\">\n\t\t\t\t\t<span class=\"ee-post__terms__link ee-term__link\">\n\t\t\t\t\t\tMedia Relations\t\t\t\t\t<\/span><span class=\"ee-post__terms__separator\">\u00b7<\/span>\t\t\t\t<\/li>\n\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"ee-post__title\">\n\t\t\t<h4 class=\"ee-post__title__heading\"><b>Lazard<\/b>  |  Positioning the diversity of the portfolio<\/h4>\n\t\t<\/div><\/div><!-- .ee-post__media__content --><\/a><!-- .ee-post__media --><\/article><!-- .ee-post --><\/div><!-- .ee-loop__item --><div class=\"ee-grid__item ee-loop__item\"><article class=\"ee-post post-22874 job_posts type-job_posts status-publish has-post-thumbnail hentry jobs_category-media-relations\"><a class=\"ee-media ee-post__media ee-post__media--content\" href=\"https:\/\/www.open-up.ch\/en\/case\/crealogix-everything-for-the-bank-of-the-future\/\"><div class=\"ee-post__media__thumbnail ee-media__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"931\" height=\"652\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/11\/clippings-clx-3ipads-neu-211012.jpg\" class=\"attachment-large size-large wp-image-22766\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/11\/clippings-clx-3ipads-neu-211012.jpg 931w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/11\/clippings-clx-3ipads-neu-211012-300x210.jpg 300w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/11\/clippings-clx-3ipads-neu-211012-768x538.jpg 768w\" sizes=\"(max-width: 931px) 100vw, 931px\" \/><\/div><div class=\"ee-post__media__overlay ee-media__overlay\"><\/div><div class=\"ee-media__content ee-post__media__content ee-post__area\">\t\t<ul class=\"ee-post__terms\">\n\n\t\t\t\n\t\t\t\n\t\t\t\t<li class=\"ee-post__terms__term ee-term ee-term--media-relations\">\n\t\t\t\t\t<span class=\"ee-post__terms__link ee-term__link\">\n\t\t\t\t\t\tMedia Relations\t\t\t\t\t<\/span><span class=\"ee-post__terms__separator\">\u00b7<\/span>\t\t\t\t<\/li>\n\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"ee-post__title\">\n\t\t\t<h4 class=\"ee-post__title__heading\"><b>Crealogix<\/b>  |  Everything for the bank of the future<\/h4>\n\t\t<\/div><\/div><!-- .ee-post__media__content --><\/a><!-- .ee-post__media --><\/article><!-- .ee-post --><\/div><!-- .ee-loop__item --><\/div><!-- .ee-loop -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3c6490 elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"f3c6490\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc55af9\" data-id=\"cc55af9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f47ca4 elementor-widget elementor-widget-ee-breadcrumbs\" data-id=\"1f47ca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ee-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"ee-breadcrumbs\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75b28e0 elementor-section-stretched elementor-section-full_width linkcolorblue elementor-section-height-default elementor-section-height-default\" data-id=\"75b28e0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75c3137\" data-id=\"75c3137\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1de8703 elementor-widget elementor-widget-spacer\" data-id=\"1de8703\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Media relations Outstanding contacts with journalists for an optimum response It often takes more than just news or developments to arouse the interest of journalists. To transform information into news that\u2019s relevant for earned media, you have to pinpoint your core messages and communicate them properly and appropriately. Is a media conference really the right &#8230; <a title=\"Crealogix  |  Everything for the bank of the future\" class=\"read-more\" href=\"https:\/\/www.open-up.ch\/en\/case\/crealogix-everything-for-the-bank-of-the-future\/\">Read more<span class=\"screen-reader-text\"><b>Crealogix<\/b>  |  Everything for the bank of the future<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10248,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-10266","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media relations (earned media) | open up<\/title>\n<meta name=\"description\" content=\"When dealing with the media, it is important to offer content that is of interest. We assess topics correctly in terms of their suitability for the media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.open-up.ch\/fr\/\u1397-expertise\/\u1397-relations-avec-les-medias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media relations (earned media) | open up\" \/>\n<meta property=\"og:description\" content=\"When dealing with the media, it is important to offer content that is of interest. We assess topics correctly in terms of their suitability for the media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.open-up.ch\/fr\/\u1397-expertise\/\u1397-relations-avec-les-medias\/\" \/>\n<meta property=\"og:site_name\" content=\"open up\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-19T13:21:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/07\/microphone.svg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Media relations (earned media) | open up","description":"When dealing with the media, it is important to offer content that is of interest. We assess topics correctly in terms of their suitability for the media.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.open-up.ch\/fr\/\u1397-expertise\/\u1397-relations-avec-les-medias\/","og_locale":"en_US","og_type":"article","og_title":"Media relations (earned media) | open up","og_description":"When dealing with the media, it is important to offer content that is of interest. We assess topics correctly in terms of their suitability for the media.","og_url":"https:\/\/www.open-up.ch\/fr\/\u1397-expertise\/\u1397-relations-avec-les-medias\/","og_site_name":"open up","article_modified_time":"2020-02-19T13:21:33+00:00","og_image":[{"url":"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/07\/microphone.svg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.open-up.ch\/fr\/%e1%8e%97-expertise\/%e1%8e%97-relations-avec-les-medias\/","url":"https:\/\/www.open-up.ch\/fr\/%e1%8e%97-expertise\/%e1%8e%97-relations-avec-les-medias\/","name":"Media relations (earned media) | open up","isPartOf":{"@id":"https:\/\/www.open-up.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.open-up.ch\/fr\/%e1%8e%97-expertise\/%e1%8e%97-relations-avec-les-medias\/#primaryimage"},"image":{"@id":"https:\/\/www.open-up.ch\/fr\/%e1%8e%97-expertise\/%e1%8e%97-relations-avec-les-medias\/#primaryimage"},"thumbnailUrl":"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/07\/microphone.svg","datePublished":"2019-09-30T11:52:46+00:00","dateModified":"2020-02-19T13:21:33+00:00","description":"When dealing with the media, it is important to offer content that is of interest. We assess topics correctly in terms of their suitability for the media.","breadcrumb":{"@id":"https:\/\/www.open-up.ch\/fr\/%e1%8e%97-expertise\/%e1%8e%97-relations-avec-les-medias\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.open-up.ch\/fr\/%e1%8e%97-expertise\/%e1%8e%97-relations-avec-les-medias\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.open-up.ch\/fr\/%e1%8e%97-expertise\/%e1%8e%97-relations-avec-les-medias\/#primaryimage","url":"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/07\/microphone.svg","contentUrl":"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/07\/microphone.svg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.open-up.ch\/fr\/%e1%8e%97-expertise\/%e1%8e%97-relations-avec-les-medias\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.open-up.ch\/en\/"},{"@type":"ListItem","position":2,"name":"\u1397 Expertise","item":"https:\/\/www.open-up.ch\/fr\/%e1%8e%97-expertise\/"},{"@type":"ListItem","position":3,"name":"\u1397 Media relations"}]},{"@type":"WebSite","@id":"https:\/\/www.open-up.ch\/en\/#website","url":"https:\/\/www.open-up.ch\/en\/","name":"open up","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.open-up.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/pages\/10266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/comments?post=10266"}],"version-history":[{"count":5,"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/pages\/10266\/revisions"}],"predecessor-version":[{"id":15624,"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/pages\/10266\/revisions\/15624"}],"up":[{"embeddable":true,"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/pages\/10248"}],"wp:attachment":[{"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/media?parent=10266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}