{"id":14527,"date":"2020-01-07T09:43:15","date_gmt":"2020-01-07T09:43:15","guid":{"rendered":"https:\/\/www.open-up.ch\/?p=14527"},"modified":"2020-06-05T09:56:09","modified_gmt":"2020-06-05T09:56:09","slug":"open-up-contributing-media-relations-and-content-production-to-senns-integrated-communications-2","status":"publish","type":"post","link":"https:\/\/www.open-up.ch\/en\/open-up-contributing-media-relations-and-content-production-to-senns-integrated-communications-2\/","title":{"rendered":"open up: Contributing media relations and content production to SENN\u2019s integrated communications"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14527\" class=\"elementor elementor-14527 elementor-14520\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fc1cba left right elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0fc1cba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c33fa1\" data-id=\"6c33fa1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f759a7e elementor-widget elementor-widget-image\" data-id=\"f759a7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2107\" height=\"1098\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/12\/grid.jpg\" class=\"attachment-full size-full wp-image-14348\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/12\/grid.jpg 2107w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/12\/grid-300x156.jpg 300w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/12\/grid-1024x534.jpg 1024w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/12\/grid-768x400.jpg 768w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/12\/grid-1536x800.jpg 1536w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/12\/grid-2048x1067.jpg 2048w\" sizes=\"(max-width: 2107px) 100vw, 2107px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b46a43 elementor-section-full_width left right headf elementor-section-height-default elementor-section-height-default\" data-id=\"6b46a43\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3748fa\" data-id=\"e3748fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa8a5e4 elementor-widget elementor-widget-text-editor\" data-id=\"aa8a5e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>07.01.2020 |<\/p><h1 class=\"h_post\">open up: Contributing media relations and content production to SENN\u2019s integrated communications<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18c8e70 elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"18c8e70\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bb7fc7\" data-id=\"0bb7fc7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e0e51c elementor-widget elementor-widget-text-editor\" data-id=\"3e0e51c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SENN is a family business operating in real estate development, planning and construction. Open up is supporting SENN with media relations and content production as part of a comprehensive digital campaign run in collaboration with digital marketing agency BlueGlass.<br \/>\n<\/strong><\/p>\n<p>From the Noerd in Zurich and Zwicky S\u00fcd in D\u00fcbendorf to the GRID Campus being built in Basel, just about everybody\u2019s familiar with SENN\u2019s developments. But few people outside the industry know SENN itself. To raise awareness of the company in its own right, SENN is stepping up its media relations and producing its own content based on its knowledge and expertise in real estate and architecture. In future it will be putting this out via its own channels.<\/p>\n<p>The SENN group encompasses several companies: Resources, Development, Construction and Technology. The St. Gallen-based business was established in 1965. Its core competence consists in substantially developing the value of land and property by systematically focusing on the needs of users and delivering architecturally sophisticated projects, cost-effectively.<\/p>\n<p>\u201cIn recent decades SENN has made a series of positive contributions to Swiss building culture. Examples include the Noerd for the FREITAG brothers, the Helsinki Dreispitz residential development in Basel for Herzog &amp; de Meuron, and the multiple award-winning Zwicky S\u00fcd. We\u2019re currently working on further projects with Herzog &amp; de Meuron in Zurich and Basel, EMI in Zurich and Strut in St. Gallen. The biggest of these is the GRID Campus around the Switzerland Innovation Park Basel Area. So there are more good things to come,\u201d says Johannes Eisenhut, general manager of Senn Development AG. \u201cAnd next year we\u2019ll be moving to our new headquarters in the CORSO, St. Gallen. We\u2019re delighted to have found open up and BlueGlass, two communications partners who can help us bring over our work and philosophy more strongly to the public.\u201d<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ab85f2 elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"7ab85f2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42b636e\" data-id=\"42b636e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1fb519 elementor-widget elementor-widget-ee-breadcrumbs\" data-id=\"f1fb519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ee-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"ee-breadcrumbs\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd68e6d elementor-section-stretched elementor-section-full_width linkcolorblue elementor-section-height-default elementor-section-height-default\" data-id=\"bd68e6d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c60ff27\" data-id=\"c60ff27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e58eec elementor-widget elementor-widget-spacer\" data-id=\"1e58eec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SENN is a family business operating in real estate development, planning and construction. Open up is supporting SENN with media relations and content production as part of a comprehensive digital campaign run in collaboration with digital marketing agency BlueGlass.<\/p>\n","protected":false},"author":10,"featured_media":14348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[101],"tags":[],"class_list":["post-14527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>open up: Contributing media relations and content production to SENN\u2019s integrated communications - open up<\/title>\n<meta name=\"description\" content=\"SENN is a family business operating in real estate development, planning and construction. Open up is supporting SENN with media relations and content production as part of a comprehensive digital campaign run in collaboration with digital marketing agency BlueGlass.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.open-up.ch\/en\/open-up-contributing-media-relations-and-content-production-to-senns-integrated-communications-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"open up: Contributing media relations and content production to SENN\u2019s integrated communications - open up\" \/>\n<meta property=\"og:description\" content=\"SENN is a family business operating in real estate development, planning and construction. Open up is supporting SENN with media relations and content production as part of a comprehensive digital campaign run in collaboration with digital marketing agency BlueGlass.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.open-up.ch\/en\/open-up-contributing-media-relations-and-content-production-to-senns-integrated-communications-2\/\" \/>\n<meta property=\"og:site_name\" content=\"open up\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-07T09:43:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-05T09:56:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/12\/grid.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2107\" \/>\n\t<meta property=\"og:image:height\" content=\"1098\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"open up redaktor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"open up redaktor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"open up: Contributing media relations and content production to SENN\u2019s integrated communications - open up","description":"SENN is a family business operating in real estate development, planning and construction. 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