{"id":17054,"date":"2020-09-18T06:35:16","date_gmt":"2020-09-18T06:35:16","guid":{"rendered":"https:\/\/www.open-up.ch\/?p=17054"},"modified":"2020-09-22T14:41:38","modified_gmt":"2020-09-22T14:41:38","slug":"long-live-the-intranet-provided-its-done-right","status":"publish","type":"post","link":"https:\/\/www.open-up.ch\/en\/long-live-the-intranet-provided-its-done-right\/","title":{"rendered":"Long live the intranet \u2013 provided it\u2019s done right"},"content":{"rendered":"\t\t
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18.09.2020 |<\/p>\n

Long live the intranet \u2013 provided it\u2019s done right<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Advances in digital technology have given us new tools for communicating professionally even in increasingly decentralised corporate structures. To get the most out of the technology, however, you need one thing more than anything: exciting content.<\/strong><\/p>\n

Get the feeling your staff aren’t all equally well informed about what the organisation is doing, or that they\u2019re not getting important news on a regular basis? Generally there are two reasons for this: employees aren\u2019t sufficiently interested in what\u2019s going on in the organisation, or internal communications are poor. The Kununu rankings show that the latter leads to dissatisfaction: a lack of, or poorly designed, internal communication is one of the most common points of criticism \u2013 as well as leaving room for speculation and uncertainty.<\/p>\n

Crises are wake-up calls<\/strong><\/p>\n

Often underestimated or given too little weight, in the past internal communications have been neglected or even forgotten by many organisations. But in recent years there\u2019s been a gradual rethink. There are two main reasons for this. Firstly, many companies are becoming much more professional in the way they communicate. Secondly, crises such as the rampant spread of Covid-19 have given them a painful reminder that they don\u2019t have adequate tools to provide staff with timely, cross-departmental information and involve them actively in the development of the organisation, even when they\u2019re not present physically.<\/p>\n

Living platforms needed<\/strong><\/p>\n

For this reason the intranet, an established internal communications tool, is experiencing a boom. Having an intranet is all well and good. But its mere existence doesn\u2019t automatically mean good internal communications. If it\u2019s not actually cultivated, it\u2019s no more than a platform creating the technological framework for sharing and dialogue. To fulfil its purpose it needs to be actively managed and filled with life in the form of content and input from staff. This, unfortunately, is often what is lacking.<\/p>\n

Many organisations see the intranet purely as a source of information, fed to employees from the top down without any possibility of interacting. While this solves the problem of getting information to all staff at the same time, it fails to exploit the full potential of an intranet.<\/p>\n

Stories to be told<\/strong><\/p>\n

By getting employees actively involved, it\u2019s possible to make an intranet into a true platform for dialogue. This gives it an entirely different status and makes sure people actually use it. They\u2019ll be more willing to make contributions of their own and supply the editors with material for exciting stories with insights, news and learnings from their work. And that, ultimately, is what it\u2019s all about: content that tempts users to stay.<\/p>\n

The role of these stories shouldn\u2019t be underestimated. They give co-workers in other departments a sense of what\u2019s going on outside their silo. They provide a good overall picture of what\u2019s happening in the organisation as well as creating a common understanding. They also reveal areas in which internal communications can facilitate further improvements by way of other measures. Last but not least, they sometimes lead to stories that should be told to people outside the company as well \u2013 also used in other forms of corporate communications as part of an integrated communications approach.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Author
\n<\/strong>Angelica Filippi would like to see intranets being treated not just as a mere source of information, but fulfilling their full potential as a platform for lively exchange.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Advances in technology are providing internal communications with new tools for dialogue and sharing. But making this exchange happen requires one thing above all: exciting content.<\/p>\n","protected":false},"author":10,"featured_media":17097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-17054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-views"],"acf":[],"yoast_head":"\nLong live the intranet \u2013 provided it\u2019s done right - open up<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.open-up.ch\/en\/long-live-the-intranet-provided-its-done-right\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Long live the intranet \u2013 provided it\u2019s done right - open up\" \/>\n<meta property=\"og:description\" content=\"Advances in technology are providing internal communications with new tools for dialogue and sharing. 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