{"id":17746,"date":"2021-02-04T13:57:56","date_gmt":"2021-02-04T13:57:56","guid":{"rendered":"https:\/\/www.open-up.ch\/something-for-the-ear\/"},"modified":"2021-02-11T08:13:36","modified_gmt":"2021-02-11T08:13:36","slug":"something-for-the-ear","status":"publish","type":"post","link":"https:\/\/www.open-up.ch\/en\/something-for-the-ear\/","title":{"rendered":"Something for the ear"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17746\" class=\"elementor elementor-17746 elementor-17687\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fc1cba left right elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0fc1cba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c33fa1\" data-id=\"6c33fa1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f759a7e elementor-widget elementor-widget-image\" data-id=\"f759a7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"3150\" height=\"2100\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/foto-podcast-eo-210204.jpg\" class=\"attachment-full size-full wp-image-17690\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/foto-podcast-eo-210204.jpg 3150w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/foto-podcast-eo-210204-300x200.jpg 300w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/foto-podcast-eo-210204-1024x683.jpg 1024w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/foto-podcast-eo-210204-768x512.jpg 768w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/foto-podcast-eo-210204-1536x1024.jpg 1536w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/foto-podcast-eo-210204-2048x1365.jpg 2048w\" sizes=\"(max-width: 3150px) 100vw, 3150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b46a43 elementor-section-full_width left right headf elementor-section-height-default elementor-section-height-default\" data-id=\"6b46a43\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3748fa\" data-id=\"e3748fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa8a5e4 elementor-widget elementor-widget-text-editor\" data-id=\"aa8a5e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>04.02.2021 |<\/p><h2><strong>Something for the ear<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18c8e70 elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"18c8e70\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bb7fc7\" data-id=\"0bb7fc7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e0e51c elementor-widget elementor-widget-text-editor\" data-id=\"3e0e51c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>When did you last have the opportunity to really relax your eyes and open up your ears? Podcasts have long been a hit in English-speaking countries, with some regularly attracting a million listeners. In recent years the trend has also arrived in Switzerland. Many communications professionals and business leaders are now asking whether their organisation also needs its own audio broadcasts.<\/b><\/p><p>You\u2019ll hear more about the benefits of podcasts and how to reach your audience in our audio piece (in Swiss German).<\/p><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-17746-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/sichtweise-evelyne-jan21-audiobeitrag-final.mp3?_=1\" \/><a href=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/sichtweise-evelyne-jan21-audiobeitrag-final.mp3\">https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/sichtweise-evelyne-jan21-audiobeitrag-final.mp3<\/a><\/audio><p><br \/>This <strong>checklist<\/strong> is designed to help you decide.<\/p><p><strong>Content<\/strong><\/p><ul><li><p>Do you have a special corporate culture, specific industry knowledge or other positions worthy of discussion that would benefit an external specialist audience or a broader range of listeners?<\/p><\/li><li><p>Are you prepared to generate content that goes beyond navel-gazing? Can you get a podcast up and running on a broader basis?<\/p><\/li><li><p>Do you have people with specialist knowledge whose input would benefit the public discourse?<\/p><\/li><\/ul><p><strong>Hosts and guests<\/strong><\/p><ul><li><p>Are these people able to present what they know in a straightforward and entertaining way?<\/p><\/li><li><p>Are there one or more people within your organisation who could host the podcast \u2013 or someone you could train to do so?<\/p><\/li><li><p>Are you willing to get external guests to take part?<\/p><\/li><\/ul><p><strong>Tone<\/strong><\/p><ul><li><p>The tone of podcasts is generally easygoing and relaxed, so they\u2019re not the ideal format for companies that take themselves very seriously in their communications. Are you ready to also laugh about yourself?<\/p><\/li><\/ul><p><strong>Technology and resources<\/strong><\/p><ul><li><p>Is audio know-how available, or do you have the resources to buy it, for example in the form of training or external production?<\/p><\/li><li><p>Do you have the resources to produce a new episode at least once a month? You could also consider pre-producing episodes in batches and then broadcasting them on a weekly basis.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a33892 elementor-widget elementor-widget-text-editor\" data-id=\"5a33892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If the answer to more than four of these points is a clear Yes, it\u2019s worth pursuing the matter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e990640 elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"e990640\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66753d0\" data-id=\"66753d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02b174c elementor-widget elementor-widget-image\" data-id=\"02b174c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.open-up.ch\/en\/team\/evelyne-oechslin\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2019\/09\/Portrait_Evelyne-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-7616\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c712e0c\" data-id=\"c712e0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1111383 elementor-widget elementor-widget-text-editor\" data-id=\"1111383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Author<\/strong><br \/>Evelyne Oechslin is a self-confessed audiophile who listens to around 15 or 20 hours of podcasts a week. Her favourite format is On the Media, a podcast from National Public Radio in the US examining how media coverage influences our view of the world. The podcast is hosted by radio legends Brooke Gladstone and Bob Garfield.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ab85f2 elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"7ab85f2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42b636e\" data-id=\"42b636e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1fb519 elementor-widget elementor-widget-ee-breadcrumbs\" data-id=\"f1fb519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ee-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"ee-breadcrumbs\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd68e6d elementor-section-stretched elementor-section-full_width linkcolorblue elementor-section-height-default elementor-section-height-default\" data-id=\"bd68e6d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c60ff27\" data-id=\"c60ff27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e58eec elementor-widget elementor-widget-spacer\" data-id=\"1e58eec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In recent years the podcast trend has arrived in Switzerland. Many are now asking whether their organisation also needs them. Our audio piece provides some answers.<\/p>\n","protected":false},"author":10,"featured_media":17690,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-17746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-views"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Something for the ear - open up<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.open-up.ch\/en\/something-for-the-ear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Something for the ear - open up\" \/>\n<meta property=\"og:description\" content=\"In recent years the podcast trend has arrived in Switzerland. Many are now asking whether their organisation also needs them. Our audio piece provides some answers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.open-up.ch\/en\/something-for-the-ear\/\" \/>\n<meta property=\"og:site_name\" content=\"open up\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T13:57:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-11T08:13:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/foto-podcast-eo-210204-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"open up redaktor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"open up redaktor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Something for the ear - open up","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.open-up.ch\/en\/something-for-the-ear\/","og_locale":"en_US","og_type":"article","og_title":"Something for the ear - open up","og_description":"In recent years the podcast trend has arrived in Switzerland. Many are now asking whether their organisation also needs them. Our audio piece provides some answers.","og_url":"https:\/\/www.open-up.ch\/en\/something-for-the-ear\/","og_site_name":"open up","article_published_time":"2021-02-04T13:57:56+00:00","article_modified_time":"2021-02-11T08:13:36+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/foto-podcast-eo-210204-1024x683.jpg","type":"image\/jpeg"}],"author":"open up redaktor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"open up redaktor","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.open-up.ch\/en\/something-for-the-ear\/#article","isPartOf":{"@id":"https:\/\/www.open-up.ch\/en\/something-for-the-ear\/"},"author":{"name":"open up redaktor","@id":"https:\/\/www.open-up.ch\/en\/#\/schema\/person\/91cebb94e3a22b2f5b0df4707bfe471c"},"headline":"Something for the ear","datePublished":"2021-02-04T13:57:56+00:00","dateModified":"2021-02-11T08:13:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.open-up.ch\/en\/something-for-the-ear\/"},"wordCount":394,"image":{"@id":"https:\/\/www.open-up.ch\/en\/something-for-the-ear\/#primaryimage"},"thumbnailUrl":"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/foto-podcast-eo-210204.jpg","articleSection":["Views"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.open-up.ch\/en\/something-for-the-ear\/","url":"https:\/\/www.open-up.ch\/en\/something-for-the-ear\/","name":"Something for the ear - open up","isPartOf":{"@id":"https:\/\/www.open-up.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.open-up.ch\/en\/something-for-the-ear\/#primaryimage"},"image":{"@id":"https:\/\/www.open-up.ch\/en\/something-for-the-ear\/#primaryimage"},"thumbnailUrl":"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/foto-podcast-eo-210204.jpg","datePublished":"2021-02-04T13:57:56+00:00","dateModified":"2021-02-11T08:13:36+00:00","author":{"@id":"https:\/\/www.open-up.ch\/en\/#\/schema\/person\/91cebb94e3a22b2f5b0df4707bfe471c"},"breadcrumb":{"@id":"https:\/\/www.open-up.ch\/en\/something-for-the-ear\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.open-up.ch\/en\/something-for-the-ear\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.open-up.ch\/en\/something-for-the-ear\/#primaryimage","url":"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/foto-podcast-eo-210204.jpg","contentUrl":"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/foto-podcast-eo-210204.jpg","width":3150,"height":2100},{"@type":"BreadcrumbList","@id":"https:\/\/www.open-up.ch\/en\/something-for-the-ear\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.open-up.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Something for the ear"}]},{"@type":"WebSite","@id":"https:\/\/www.open-up.ch\/en\/#website","url":"https:\/\/www.open-up.ch\/en\/","name":"open up","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.open-up.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.open-up.ch\/en\/#\/schema\/person\/91cebb94e3a22b2f5b0df4707bfe471c","name":"open up redaktor","url":"https:\/\/www.open-up.ch\/en\/author\/open-up-redaktor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/posts\/17746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/comments?post=17746"}],"version-history":[{"count":5,"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/posts\/17746\/revisions"}],"predecessor-version":[{"id":17904,"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/posts\/17746\/revisions\/17904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/media\/17690"}],"wp:attachment":[{"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/media?parent=17746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/categories?post=17746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/tags?post=17746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}