{"id":18040,"date":"2021-02-23T09:30:46","date_gmt":"2021-02-23T09:30:46","guid":{"rendered":"https:\/\/www.open-up.ch\/cs-launches-new-yearbook-for-entrepreneurs\/"},"modified":"2021-02-23T09:58:01","modified_gmt":"2021-02-23T09:58:01","slug":"cs-launches-new-yearbook-for-entrepreneurs","status":"publish","type":"post","link":"https:\/\/www.open-up.ch\/en\/cs-launches-new-yearbook-for-entrepreneurs\/","title":{"rendered":"CS launches new yearbook for entrepreneurs"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

23.02.2021 |<\/p>\n

CS launches new yearbook for entrepreneurs<\/strong><\/h2>\n

\u00a0<\/strong><\/h2>\n

\u00a0<\/strong><\/h2>\n

\u00a0<\/strong><\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Credit Suisse has a new publication called \u00abescher\u00bb geared to entrepreneurs. The yearbook was conceived and produced by Zurich agencies Source and open up.<\/strong><\/p>

Credit Suisse\u2019s new yearbook is named \u00ab<\/strong>escher\u00bb<\/strong> in homage to the visionary founder of CS, Alfred Escher. It\u2019s designed to guide and support entrepreneurs as they shape the future of their business, serving as a source of solutions, ideas, inspiration and contacts as well as presenting concrete products.<\/p>

The first edition of \u00ab<\/strong>escher\u00bb<\/strong> boasts 85 pages. The Watchlist section presents special businesses worth following in 2021.<\/p>

The publication also contains the findings and conclusions of Credit Suisse\u2019s SME study, thoughts on entrepreneurship from bakery business leader Marc-Andr\u00e9 Cornu, and an article by neuropsychologist Lutz J\u00e4ncke on the underrated relevance of intuition in decisionmaking. A visual concept featuring strong portraits also puts entrepreneurs firmly in the foreground.<\/p>

In dialogue with entrepreneurs
<\/strong>The magazine was conceived by Zurich agencies Source and open up after a successful pitch to Credit Suisse. A cross-agency team took charge of shaping the content. The print publication comes out on 20\u00a0February 2021 and will be augmented with additional online content.<\/p>

\u00ab<\/strong>Entrepreneurship is part of Credit Suisse\u2019s DNA. \u00ab<\/strong>escher\u00bb<\/strong> is a source of real added value for entrepreneurs, with varied stories and the opportunity for them to have their own say. We\u2019re confident that they\u2019ll find \u00ab<\/strong>escher\u00bb<\/strong> a source of support and inspiration throughout the year,\u00bb<\/strong> says Martina Lebherz, Head of the Marketing Content & Editorial team at Credit Suisse.<\/p>

Find more pictures here<\/span><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
    <\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t
    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Credit Suisse has a new publication called \u00abescher\u00bb geared to entrepreneurs. The yearbook was conceived and produced by Zurich agencies Source and open up.<\/p>\n","protected":false},"author":10,"featured_media":18004,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[101],"tags":[],"class_list":["post-18040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-news"],"acf":[],"yoast_head":"\nCS launches new yearbook for entrepreneurs - open up<\/title>\n<meta name=\"description\" content=\"Credit Suisse has a new publication called \u201cescher\u201d geared to entrepreneurs. The yearbook was conceived and produced by Zurich agencies Source and open up\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.open-up.ch\/en\/cs-launches-new-yearbook-for-entrepreneurs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CS launches new yearbook for entrepreneurs - open up\" \/>\n<meta property=\"og:description\" content=\"Credit Suisse has a new publication called \u201cescher\u201d geared to entrepreneurs. The yearbook was conceived and produced by Zurich agencies Source and open up\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.open-up.ch\/en\/cs-launches-new-yearbook-for-entrepreneurs\/\" \/>\n<meta property=\"og:site_name\" content=\"open up\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-23T09:30:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-23T09:58:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/01-cs-escher-cover-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4000\" \/>\n\t<meta property=\"og:image:height\" content=\"2999\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"open up redaktor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"open up redaktor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CS launches new yearbook for entrepreneurs - open up","description":"Credit Suisse has a new publication called \u201cescher\u201d geared to entrepreneurs. The yearbook was conceived and produced by Zurich agencies Source and open up","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.open-up.ch\/en\/cs-launches-new-yearbook-for-entrepreneurs\/","og_locale":"en_US","og_type":"article","og_title":"CS launches new yearbook for entrepreneurs - open up","og_description":"Credit Suisse has a new publication called \u201cescher\u201d geared to entrepreneurs. The yearbook was conceived and produced by Zurich agencies Source and open up","og_url":"https:\/\/www.open-up.ch\/en\/cs-launches-new-yearbook-for-entrepreneurs\/","og_site_name":"open up","article_published_time":"2021-02-23T09:30:46+00:00","article_modified_time":"2021-02-23T09:58:01+00:00","og_image":[{"width":4000,"height":2999,"url":"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/01-cs-escher-cover-2.jpg","type":"image\/jpeg"}],"author":"open up redaktor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"open up redaktor","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.open-up.ch\/en\/cs-launches-new-yearbook-for-entrepreneurs\/#article","isPartOf":{"@id":"https:\/\/www.open-up.ch\/en\/cs-launches-new-yearbook-for-entrepreneurs\/"},"author":{"name":"open up redaktor","@id":"https:\/\/www.open-up.ch\/en\/#\/schema\/person\/91cebb94e3a22b2f5b0df4707bfe471c"},"headline":"CS launches new yearbook for entrepreneurs","datePublished":"2021-02-23T09:30:46+00:00","dateModified":"2021-02-23T09:58:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.open-up.ch\/en\/cs-launches-new-yearbook-for-entrepreneurs\/"},"wordCount":266,"image":{"@id":"https:\/\/www.open-up.ch\/en\/cs-launches-new-yearbook-for-entrepreneurs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/01-cs-escher-cover-2.jpg","articleSection":["Agency News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.open-up.ch\/en\/cs-launches-new-yearbook-for-entrepreneurs\/","url":"https:\/\/www.open-up.ch\/en\/cs-launches-new-yearbook-for-entrepreneurs\/","name":"CS launches new yearbook for entrepreneurs - open up","isPartOf":{"@id":"https:\/\/www.open-up.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.open-up.ch\/en\/cs-launches-new-yearbook-for-entrepreneurs\/#primaryimage"},"image":{"@id":"https:\/\/www.open-up.ch\/en\/cs-launches-new-yearbook-for-entrepreneurs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/01-cs-escher-cover-2.jpg","datePublished":"2021-02-23T09:30:46+00:00","dateModified":"2021-02-23T09:58:01+00:00","author":{"@id":"https:\/\/www.open-up.ch\/en\/#\/schema\/person\/91cebb94e3a22b2f5b0df4707bfe471c"},"description":"Credit Suisse has a new publication called \u201cescher\u201d geared to entrepreneurs. The yearbook was conceived and produced by Zurich agencies Source and open up","breadcrumb":{"@id":"https:\/\/www.open-up.ch\/en\/cs-launches-new-yearbook-for-entrepreneurs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.open-up.ch\/en\/cs-launches-new-yearbook-for-entrepreneurs\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.open-up.ch\/en\/cs-launches-new-yearbook-for-entrepreneurs\/#primaryimage","url":"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/01-cs-escher-cover-2.jpg","contentUrl":"https:\/\/www.open-up.ch\/wp-content\/uploads\/2021\/02\/01-cs-escher-cover-2.jpg","width":4000,"height":2999},{"@type":"BreadcrumbList","@id":"https:\/\/www.open-up.ch\/en\/cs-launches-new-yearbook-for-entrepreneurs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.open-up.ch\/en\/"},{"@type":"ListItem","position":2,"name":"CS launches new yearbook for entrepreneurs"}]},{"@type":"WebSite","@id":"https:\/\/www.open-up.ch\/en\/#website","url":"https:\/\/www.open-up.ch\/en\/","name":"open up","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.open-up.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.open-up.ch\/en\/#\/schema\/person\/91cebb94e3a22b2f5b0df4707bfe471c","name":"open up redaktor","url":"https:\/\/www.open-up.ch\/en\/author\/open-up-redaktor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/posts\/18040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/comments?post=18040"}],"version-history":[{"count":5,"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/posts\/18040\/revisions"}],"predecessor-version":[{"id":18062,"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/posts\/18040\/revisions\/18062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/media\/18004"}],"wp:attachment":[{"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/media?parent=18040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/categories?post=18040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.open-up.ch\/en\/wp-json\/wp\/v2\/tags?post=18040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}