{"id":24418,"date":"2022-03-02T15:13:40","date_gmt":"2022-03-02T15:13:40","guid":{"rendered":"https:\/\/www.open-up.ch\/yearbook-for-entrepreneurs-gets-more-multimedia\/"},"modified":"2022-03-02T15:19:14","modified_gmt":"2022-03-02T15:19:14","slug":"yearbook-for-entrepreneurs-gets-more-multimedia","status":"publish","type":"post","link":"https:\/\/www.open-up.ch\/en\/yearbook-for-entrepreneurs-gets-more-multimedia\/","title":{"rendered":"Yearbook for entrepreneurs gets more multimedia"},"content":{"rendered":"\t\t
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02.03.2022 |<\/p>\n

Yearbook for entrepreneurs gets more multimedia<\/strong><\/h2>\n

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Every February, Credit Suisse publishes \u00abescher\u00bb, a comprehensive yearbook for entrepreneurs. The heart of the publication is a watch list of exciting Swiss enterprises, plus an SME study. This year\u2019s edition has been expanded online to now also include video content.<\/strong><\/p>

\u00abescher\u00bb<\/strong> is a yearbook published by Credit Suisse for entrepreneurs in Switzerland, designed to inspire and guide them in their day-to-day business. Every year Credit Suisse uses the watch list to highlight nine top enterprises \u2013 this time in the three categories Tradition, Innovation and Young Guns \u2013 with particularly exciting strategies for success. All the companies and the personalities behind them are presented in the yearbook or in a video portrait on the Credit Suisse website.<\/p>

Another focus of the publication is the SME study. For the current edition, 800 companies were polled on training and development and the shortage of skilled workers. Four short accompanying videos summarise the core findings of the SME study and put the key insights in context.<\/p>

The \u00abescher\u00bb yearbook appeared on 20 February to coincide with entrepreneurs\u2019 day. The online content can be accessed on credit-suisse.com\/escher<\/a><\/span>. The publication is flanked by a social media campaign with animated teasers highlighting the main topics, entrepreneurship and the SME study.<\/p>

A yearbook as a guide
<\/strong>The two Zurich agencies Source<\/a> and open up were responsible for the conceptual design of the magazine and online content, with a cross-agency team taking charge of shaping the content and graphics.<\/p>

\u00abWe see escher as a guide for entrepreneurs,\u00bb explains Martina Lebherz, Head of Marketing Content at Credit Suisse. \u00abIt\u2019s a place they can go for stories of successful and inspiring businesses, as well as information on what\u2019s currently influencing the SME landscape. We\u2019re delighted that this year we\u2019re able to present additional multimedia content for an even richer and more varied portrait of entrepreneurship.\u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Every February, Credit Suisse publishes \u00abescher\u00bb, a comprehensive yearbook for entrepreneurs. The heart of the publication is a watch list of exciting Swiss enterprises, plus an SME study. This year\u2019s edition has been expanded online to now also include video content.<\/p>\n","protected":false},"author":10,"featured_media":24366,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[101],"tags":[],"class_list":["post-24418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-news"],"acf":[],"yoast_head":"\nYearbook for entrepreneurs gets more multimedia - open up %<\/title>\n<meta name=\"description\" content=\"Every February, Credit Suisse publishes \u00abescher\u00bb, a comprehensive yearbook for entrepreneurs. 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