{"id":41701,"date":"2025-10-22T08:01:38","date_gmt":"2025-10-22T08:01:38","guid":{"rendered":"https:\/\/www.open-up.ch\/?p=41701"},"modified":"2025-10-23T11:15:53","modified_gmt":"2025-10-23T11:15:53","slug":"agency-exchange-pr-in-switzerland-vs-the-uk","status":"publish","type":"post","link":"https:\/\/www.open-up.ch\/en\/agency-exchange-pr-in-switzerland-vs-the-uk\/","title":{"rendered":"Agency exchange: PR in Switzerland vs the UK"},"content":{"rendered":"\t\t
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23.10.2025 |<\/p>

Agency exchange: PR in Switzerland vs the UK<\/strong><\/h2>


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Heading abroad to gain fresh perspectives: what works for students can be just as valuable in the world of PR. As part of an agency exchange, I spent two weeks with our partner agency Prova<\/a> in Warwick. In return, Ryan Witton will join the open up team at the end of October. In this short audio feature, we reflect on the differences and similarities between PR work in the UK and Switzerland.<\/strong><\/p>

Prova and open up are members of PRN<\/a>, a global network of independent PR agencies. The network\u2019s partners exchange ideas, share expertise and collaborate whenever it\u2019s needed.<\/p>

I had the chance to spend two inspiring weeks at Prova in Warwick \u2014 diving into client projects and gaining first-hand insight into how media relations are run in the UK. My conclusion? It\u2019s not that<\/em> different from Switzerland, but there are certainly nuances that set it apart. In this audio conversation, Ryan and I unpack those distinctions and explore the challenges PR agencies face today.<\/p>

Listen to the 20-minute conversation here:<\/p>https:\/\/www.open-up.ch\/wp-content\/uploads\/2025\/10\/interview-ryan-def.mp3<\/a><\/audio>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Author<\/strong>
Give Evelyne Oechslin a passport and a project, and she\u2019s in her element. A change of scenery always sparks her ideas \u2014 so the exchange in Warwick was the perfect chance to soak up inspiration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    An agency exchange between Prova in the UK and open up in Switzerland revealed many similarities \u2014 and a few subtle differences. In this audio feature, Evelyne Oechslin and Ryan Witton share their impressions.<\/p>\n","protected":false},"author":10,"featured_media":41698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-41701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-views"],"acf":[],"yoast_head":"\nAgency exchange: PR in Switzerland vs the UK - open up<\/title>\n<meta name=\"description\" content=\"An agency exchange between Prova in the UK and open up in Switzerland revealed many similarities \u2014 and a few subtle differences. 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