{"id":41996,"date":"2026-01-07T14:00:21","date_gmt":"2026-01-07T14:00:21","guid":{"rendered":"https:\/\/www.open-up.ch\/?p=41996"},"modified":"2026-01-07T15:54:45","modified_gmt":"2026-01-07T15:54:45","slug":"happiness-lies-in-a-simple-gesture","status":"publish","type":"post","link":"https:\/\/www.open-up.ch\/en\/happiness-lies-in-a-simple-gesture\/","title":{"rendered":"Happiness lies in a simple gesture"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41996\" class=\"elementor elementor-41996 elementor-41977\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fc1cba left right elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0fc1cba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c33fa1\" data-id=\"6c33fa1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f759a7e elementor-widget elementor-widget-image\" data-id=\"f759a7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1358\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2025\/12\/tja-maneki-neko-hr-rgb-a5.jpg\" class=\"attachment-full size-full wp-image-41980\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2025\/12\/tja-maneki-neko-hr-rgb-a5.jpg 1920w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2025\/12\/tja-maneki-neko-hr-rgb-a5-300x212.jpg 300w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2025\/12\/tja-maneki-neko-hr-rgb-a5-1024x724.jpg 1024w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2025\/12\/tja-maneki-neko-hr-rgb-a5-768x543.jpg 768w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2025\/12\/tja-maneki-neko-hr-rgb-a5-1536x1086.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9291d3f elementor-widget elementor-widget-spacer\" data-id=\"9291d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b46a43 elementor-section-full_width left right headf elementor-section-height-default elementor-section-height-default\" data-id=\"6b46a43\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3748fa\" data-id=\"e3748fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa8a5e4 elementor-widget elementor-widget-text-editor\" data-id=\"aa8a5e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t07.01.2026 |<br><h1><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><span class=\"TextRun SCXW239094139 BCX8\" lang=\"DE-CH\" xml:lang=\"DE-CH\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW239094139 BCX8\"><strong>Happiness lies in a simple gesture<\/strong><\/span><\/span><\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18c8e70 elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"18c8e70\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bb7fc7\" data-id=\"0bb7fc7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e0e51c elementor-widget elementor-widget-text-editor\" data-id=\"3e0e51c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This year\u2019s New Year\u2019s greeting to our clients, business partners, and friends is both a symbol of good fortune and a true eye-catcher. Maneki-neko \u2014 literally \u00abbeckoning cats\u00bb \u2014 are popular lucky charms in East Asia and, even here, can be seen tirelessly waving at us in many places.<\/p>\n<p>Speaking of eye-catchers, our work constantly reminds us how much impact lies in the right kind of \u00abwaving\u00bb. Whether through stories that move us, moments that create lasting memories, or signposts that offer orientation \u2014 visually and emotionally resonant communication connects and inspires. The right kind of wave means more than simply being seen. Like a Maneki-neko, raising its paw in an inviting gesture, we set signals that guide attention in the desired direction and invite people to engage with a story or a message.<\/p>\n<p>And this is not something we started yesterday. 2026 will be a special year for us, as it marks exactly a quarter of a century since open up has united communication consulting and brand positioning with journalistic storytelling.<\/p>\n<p>With a friendly wave, we thank everyone we have had the privilege to accompany \u2014 and continue to accompany \u2014 on their journey, for their trust, collaboration, and friendship. We wish you all a happy and prosperous New Year.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7a918a elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"d7a918a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1d2557\" data-id=\"f1d2557\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96bfd8e elementor-widget__width-initial elementor-widget elementor-widget-wp-widget-media_video\" data-id=\"96bfd8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-media_video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"width:100%;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-41996-1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2025\/12\/social-studioattilajanes-animate-maneki-neko-janes-b.mp4?_=1\" \/><source type=\"video\/mp4\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2025\/12\/social-studioattilajanes-animate-maneki-neko-janes-b.mp4?_=1\" \/><a href=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2025\/12\/social-studioattilajanes-animate-maneki-neko-janes-b.mp4\">https:\/\/www.open-up.ch\/wp-content\/uploads\/2025\/12\/social-studioattilajanes-animate-maneki-neko-janes-b.mp4<\/a><\/video><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48173d1 elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"48173d1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f78d0d5\" data-id=\"f78d0d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31c6b36 elementor-widget elementor-widget-text-editor\" data-id=\"31c6b36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As an agency, we maintain close relationships with creative talents from the worlds of film and photography. The concept and animation for the start of the year were created by artist, photographer, and graphic designer Tamara Janes, based in Bern. She blends photography with ideas inspired by everyday life, capturing surreal situations, illusions, dreams, and unusual found objects, and recontextualising them to create new works with depth and meaning.<\/p>\n<p>To find out more about Tamara Janes, click here: \u00a0<a href=\"https:\/\/eur03.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fattilajanes.ch%2F&amp;data=05%7C02%7Cfabian.baer%40open-up.ch%7C315e38dd7b1047902fdf08de31b36020%7C4ee6c147b2224225a0e11d9d467888b7%7C0%7C0%7C639002843652672095%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=F29Kbwnavo%2FyT9T66D%2BZsoZSdi1ZkQsxbqE6Vg%2F3x4k%3D&amp;reserved=0\">attilajanes.ch<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7539931 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7539931\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-daa113c\" data-id=\"daa113c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70a2ca7 elementor-section-stretched elementor-section-full_width linkcolororange elementor-section-height-default elementor-section-height-default\" data-id=\"70a2ca7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f244493\" data-id=\"f244493\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38c0077 elementor-widget elementor-widget-spacer\" data-id=\"38c0077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Maneki-neko, the iconic \u00ablucky cats\u00bb, have long been symbols of good fortune, instantly catching the eye with their simple yet powerful gesture. A perfect metaphor for our work, where the right sign, the right story, or the right subtle wink can make all the difference. Meaningful, visual, and emotional communication creates moments that matter, brings people together and inspires.<\/p>\n","protected":false},"author":10,"featured_media":41980,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[102],"tags":[],"class_list":["post-41996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-snapshots"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Happiness lies in a simple gesture - open up<\/title>\n<meta name=\"description\" content=\"Maneki-neko, the iconic \u00ablucky cats\u00bb, have long been symbols of good fortune, instantly catching the eye with their simple yet powerful gesture. A perfect metaphor for our work, where the right sign, the right story, or the right subtle wink can make all the difference. Meaningful, visual, and emotional communication creates moments that matter, brings people together and inspires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.open-up.ch\/en\/happiness-lies-in-a-simple-gesture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happiness lies in a simple gesture - open up\" \/>\n<meta property=\"og:description\" content=\"Maneki-neko, the iconic \u00ablucky cats\u00bb, have long been symbols of good fortune, instantly catching the eye with their simple yet powerful gesture. A perfect metaphor for our work, where the right sign, the right story, or the right subtle wink can make all the difference. 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A perfect metaphor for our work, where the right sign, the right story, or the right subtle wink can make all the difference. 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