Fairtrade Max\u00a0Havelaar\u00a0partners with\u00a0open up in Switzerland<\/strong><\/h2>\nZurich \/ Geneva,\u00a0August 18th,\u202f2026. Since February 2026, communications and PR agency open up has been handling media relations on behalf of Fairtrade Max Havelaar in Switzerland. The engagement covers strategic communications consulting and media relations across German-speaking and French-speaking Switzerland<\/em>. <\/strong><\/p>\nSustainability,\u00a0transparency\u00a0and social responsibility are increasingly dominating public discourse. Against this backdrop,\u00a0open up\u00a0is helping Fairtrade Max\u00a0Havelaar\u00a0to expand its national media presence. The core aim of the collaboration is to further raise the profile of the foundation and the work it does, to\u00a0showcase\u00a0its partnerships and to increase awareness of the importance of fair trade among various stakeholder groups.\u00a0<\/p>\n
For more than 30 years, Fairtrade Max\u00a0Havelaar\u00a0has dedicated itself to promoting fairer trading conditions. The foundation\u00a0creates better,\u00a0more sustainable opportunities for producers in the Global South by building fair trading partnerships. Through its well-established Fairtrade label and its efforts to raise awareness among companies, consumers and institutions, the foundation makes an important contribution to shaping a more responsible economy.\u00a0<\/p>\n
Lukas Krebs, Head of Marketing and Communications at Fairtrade Max\u00a0Havelaar, had the following to say about the collaboration: \u201copen up\u00a0uses its\u00a0expertise\u00a0to help us bring the importance of fair trade in Switzerland further into the spotlight. Given today\u2019s global challenges, it is more vital than ever to bolster fair trade conditions and create better long-term opportunities for producers in Africa,\u00a0Asia\u00a0and Latin America.\u201d\u00a0<\/p>\n
Kilian Borter, founder and co-owner of\u00a0open up, echoed these sentiments: \u201cWe are proud to support Fairtrade Max\u00a0Havelaar\u00a0in communicating its mission and impact. For decades, the foundation has been unwavering in its efforts to promote fairer trading conditions and create measurable added value for millions of people around the world. This engagement reflects our own aspiration to support organisations that actively promote social and environmental issues and position their causes firmly in the public eye.\u201d\u00a0<\/p>\n
The engagement covers all media relations activities for Fairtrade Max\u00a0Havelaar\u00a0in Switzerland. Applying a coordinated communications approach,\u00a0open up\u00a0engages media outlets and audiences across German-speaking and French-speaking Switzerland. The collaboration underscores both\u00a0organisations\u2019\u00a0shared goal of promoting dialogue on sustainability, responsible\u00a0consumption\u00a0and the positive impact of fair trade.\u00a0<\/p>\n
About open up<\/b>
\nSwiss communications and PR agency\u00a0open up\u00a0specialises in creating meaningful moments, providing\u00a0guidance\u00a0and leaving\u00a0a lasting impression\u00a0on audiences. Since its founding in 2001, communication has been at the heart of open up\u2019s work. Having grown to seventeen employees across Zurich and Geneva in the meantime, the team excels at combining strategic communications with brand positioning and\u00a0journalistic storytelling. As a member of the Public Relations Network (PRN),\u00a0open up\u00a0is part of a global association of owner-managed agencies.\u00a0\u00a0<\/p>\n
People are central to open up\u2019s ethos, both in its communication strategies and daily operations. As an employer, the company is a staunch advocate of diversity and team spirit, as evidenced by a work culture where every colleague has the freedom to grow, take ownership and realise their full potential.<\/p>\n
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