{"id":28636,"date":"2019-09-30T11:45:40","date_gmt":"2019-09-30T11:45:40","guid":{"rendered":"https:\/\/www.open-up.ch\/%e1%8e%97-expertise\/%e1%8e%97-corporate-publishing\/"},"modified":"2023-04-05T13:17:00","modified_gmt":"2023-04-05T13:17:00","slug":"publication-dentreprise","status":"publish","type":"page","link":"https:\/\/www.open-up.ch\/fr\/expertise\/publication-dentreprise\/","title":{"rendered":"\u1397 Publication d’entreprise"},"content":{"rendered":"\t\t
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Publication d’entreprise<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Bien exploiter et g\u00e9rer les canaux propres \u00e0 l’entreprise<\/strong><\/h2>\n

Les possibilit\u00e9s de pr\u00e9parer des contenus pour les owned-media sont multiples : site web, blog, m\u00e9dias sociaux – la communication visuelle et audiovisuelle via ces canaux est tout aussi importante pour la publication d’entreprise que les supports imprim\u00e9s. Quel que soit le medium, le storytelling est au centre de nos pr\u00e9occupations.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quels canaux ou m\u00e9dias le public cible utilise-t-il ? Comment les m\u00e9dias payants et r\u00e9mun\u00e9r\u00e9s compl\u00e8tent-ils la strat\u00e9gie de contenu pour les Owned-media ? Comment les messages importants peuvent-ils \u00eatre transmis ? Quel canal joue quel r\u00f4le et dans quelle tonalit\u00e9 ?<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Nos consultants aident les entreprises \u00e0 assumer leur r\u00f4le d’\u00e9diteur et \u00e0 exploiter les moyens de contact importants aux yeux de leur public cible. Notre agence identifie les th\u00e8mes pertinents, r\u00e9dige des contenus adapt\u00e9s \u00e0 la cible, choisit la forme \u00e9ditoriale ad\u00e9quate et met en exergue les potentiels inexploit\u00e9s.<\/p>\n

\u00a0<\/i><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Nous conseillons<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • Strat\u00e9gie de contenu<\/li>\r\n \t
  • Analyse du public cible et du contenu<\/li>\r\n \t
  • Etat des lieux des moyens de communication<\/li>\r\n \t
  • Storytelling sp\u00e9cifique au canal<\/li>\r\n \t
  • Process et planification de la r\u00e9daction<\/li>\r\n \t
  • Corporate wording<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Nous mettons en \u0153uvre<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    • Gestion des contenus et des communaut\u00e9s<\/li>\n
    • Contenu pour Owned, Paid et Earned Media<\/li>\n
    • Mat\u00e9riel photo et vid\u00e9o, infographies<\/li>\n
    • Articles sp\u00e9cialis\u00e9s, interviews et reportages<\/li>\n
    • Ghostwriting : discours, argumentaires et pr\u00e9sentations de gestion<\/li>\n
    • Production de supports imprim\u00e9s et de plateformes en ligne<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Tout le monde veut \u00eatre un h\u00e9ros<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      La science le sait depuis longtemps. Les histoires qui \u00e9meuvent restent dans la t\u00eate – les chiffres et les faits un peu moins. De l'”Odyss\u00e9e” d’Hom\u00e8re \u00e0 “Harry Potter” en passant par “Heidi” : les histoires de l’humanit\u00e9 suivent toutes le m\u00eame arc de tension.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      1.<\/strong> L’appel : le h\u00e9ros est confront\u00e9 \u00e0 une t\u00e2che, un devoir.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      2.<\/strong> Il h\u00e9site \u00e0 sortir de sa zone de confort.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      3.<\/strong> Il se surpasse et se lance dans un voyage.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      4.<\/strong> l’entr\u00e9e dans le monde inconnu : il n’y a pas de retour en arri\u00e8re possible.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      5.<\/strong> Le h\u00e9ros doit surmonter des obstacles.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      6<\/strong>. Il re\u00e7oit l’aide inattendue d’un mentor.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      7.<\/strong> Le h\u00e9ros est r\u00e9compens\u00e9 de ses efforts.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      8.<\/strong> Refus : il ne veut pas retourner \u00e0 la vie quotidienne.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      9.<\/strong> Il le fait quand m\u00eame et est f\u00eat\u00e9 en h\u00e9ros \u00e0 son retour.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      10.<\/strong> Ma\u00eetre de deux mondes : Le h\u00e9ros int\u00e8gre ses exp\u00e9riences et ses connaissances nouvellement acquises dans la vie quotidienne et en fait profiter tout le monde.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      \u1397 Les principales questions sur le Corporate Publishing<\/strong><\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t arrow_white_down<\/title> Created with Sketch.<\/desc> Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Qui est le groupe cible du Corporate Publishing?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8461\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-8461\"><p>Le Corporate Publishing d\u00e9signe la communication d’entreprise <em>journalistique<\/em> d’une entreprise. Selon le lieu et le type de publication, elle peut s’adresser \u00e0 tous les groupes cibles qu’une entreprise peut avoir ; des clients aux investisseurs en passant par les collaborateurs.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8462\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-8462\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_down<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Qu'est-ce qui est important dans le Corporate Publishing?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8462\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-8462\"><p>Premi\u00e8rement, il faut choisir le bon mix de canaux de diffusion. Deuxi\u00e8mement, les entreprises doivent se d\u00e9tacher de la simple pr\u00e9sentation de chiffres cl\u00e9s et d’arguments, mais raconter l’histoire de leur propre produit\/service. En tant qu’agence, nous pouvons nous mettre \u00e0 la place des lecteurs et \u00e9valuer d’un point de vue ext\u00e9rieur quels contenus peuvent \u00eatre captivants.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8463\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-8463\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_down<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Qu'est-ce que l'ownedmedia?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8463\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-8463\"><p>Les owned media sont tous les contenus pr\u00e9sents sur les canaux propres \u00e0 une entreprise. Par exemple, le magazine destin\u00e9 aux clients ou le site web de l’entreprise. A la diff\u00e9rence du paid media, c’est-\u00e0-dire les formes de publicit\u00e9 payantes sur les canaux propres aux m\u00e9dias.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8464\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-8464\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_down<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Quelles sont les possibilit\u00e9s de Corporate Publishing?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8464\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-8464\"><p>Les possibilit\u00e9s de cr\u00e9ation de contenu n’ont jamais \u00e9t\u00e9 aussi grandes. Il existe des magazines imprim\u00e9s, des magazines en ligne, un site Internet, des blogs, des m\u00e9dias sociaux, des podcasts et des vid\u00e9ocasts. Pour avoir une id\u00e9e de quels canaux investir, il faut analyser ses propres groupes d’interlocuteurs et leur comportement face aux m\u00e9dias. Et bien \u00e9videmment le but recherch\u00e9.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8465\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-8465\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_down<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Pourquoi le storytelling est-il n\u00e9cessaire?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8465\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-8465\"><p>Qu’est-ce que vous retenez le plus ? Une affiche sur laquelle on peut lire “notre boutique en ligne propose plus de 50\u2019000 produits” ou une autre sur laquelle on peut voir une critique\/un t\u00e9moignage d’un client sur un produit tel que : “cette machine de merde consomme tellement d’encre que je vais bient\u00f4t devoir prendre un cr\u00e9dit”. Cet exemple frappant montre que les histoires attirent l’attention et restent en m\u00e9moire. Qu’il s’agisse d’inspirer confiance, de convaincre ou de divertir, une bonne histoire vaut son pesant d’or.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8466\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-8466\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_down<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Comment fonctionne le storytelling?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8466\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-8466\"><p>Le storytelling ne n\u00e9cessite pas forc\u00e9ment beaucoup de mots, mais une bonne id\u00e9e. Chaque histoire a un h\u00e9ros ou une h\u00e9ro\u00efne qui, \u00e0 la fin, n’en est plus au m\u00eame point qu’au d\u00e9but. En tant qu’agence, nous pouvons vous aider \u00e0 \u00e9crire l’histoire de votre h\u00e9ros.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8467\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-8467\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_down<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Qu'est-ce qu'une equity story?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8467\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-8467\"><p>L’equity story s’adresse aux investisseurs priv\u00e9s et institutionnels, aux analystes et aux \u00e9tablissements bancaires. Il y est question de l’histoire de l’entreprise, de sa strat\u00e9gie et de ses principaux chiffres cl\u00e9s. Il s’agit de montrer, sous une forme narrative, pourquoi il vaut la peine d’investir dans l’entreprise.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8468\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-8468\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_down<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Quel est le r\u00f4le d'un r\u00e9dacteur\/d'une r\u00e9dactrice?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8468\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-8468\"><p>La r\u00e9daction est le travail autour d’un texte. Cela comprend la d\u00e9finition des th\u00e8mes, la recherche de personnes \u00e0 interviewer et la coordination des diff\u00e9rents articles entre eux.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8469\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-8469\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_down<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Quelle est la diff\u00e9rence entre la relecture et la r\u00e9daction?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8469\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-8469\"><p>La relecture consiste \u00e0 v\u00e9rifier la syntaxe et permet de corriger les erreurs \u00e0 ne pas commettre sur un texte. Lors de la r\u00e9daction, le texte est \u00e9galement retravaill\u00e9 au niveau du contenu. De mani\u00e8re par exemple \u00e0 cr\u00e9er un fil conducteur ou \u00e0 l’int\u00e9grer dans le concept global d’une publication.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-84610\" class=\"elementor-tab-title\" data-tab=\"10\" role=\"button\" aria-controls=\"elementor-tab-content-84610\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_down<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">De quels m\u00e9dias sociaux mon entreprise a-t-elle besoin?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-84610\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"10\" role=\"region\" aria-labelledby=\"elementor-tab-title-84610\"><p>Chaque entreprise doit r\u00e9pondre \u00e0 cette question de mani\u00e8re individuelle. L’important n’est pas de courir apr\u00e8s le <em>next big thing<\/em>, mais de r\u00e9fl\u00e9chir aux canaux de diffusion dans lesquels les groupes d’int\u00e9r\u00eats (potentiels) \u00e9voluent et d’aller les trouver. Notre agence vous aidera volontiers \u00e0 d\u00e9finir votre strat\u00e9gie en mati\u00e8re de m\u00e9dias sociaux.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6e311b elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"d6e311b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c2eb0d\" data-id=\"9c2eb0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ea68d4 elementor-widget elementor-widget-text-editor\" data-id=\"6ea68d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quelques-uns de nos travaux dans le domaine de l’\u00e9dition d’entreprise<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dd74ff elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"3dd74ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ffcacf\" data-id=\"1ffcacf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77bbb2e ee-posts-align-bottom arbtab2 tabinner ee-grid-columns-3 ee-grid-columns-tablet-2 ee-grid-columns-mobile-1 elementor-widget elementor-widget-posts-extra\" data-id=\"77bbb2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"classic_layout":"masonry","classic_grid_columns_spacing":{"unit":"px","size":15,"sizes":[]},"columns":"3","columns_tablet":"2","columns_mobile":"1","classic_grid_columns_spacing_tablet":{"unit":"px","size":12,"sizes":[]},"classic_grid_columns_spacing_mobile":{"unit":"px","size":0,"sizes":[]}}\" data-widget_type=\"posts-extra.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ee-posts__nothing-found\">It seems we can't find what you're looking for.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3c6490 elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"f3c6490\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc55af9\" data-id=\"cc55af9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f47ca4 elementor-widget elementor-widget-ee-breadcrumbs\" data-id=\"1f47ca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ee-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"ee-breadcrumbs\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75b28e0 elementor-section-stretched elementor-section-full_width linkcolorblue elementor-section-height-default elementor-section-height-default\" data-id=\"75b28e0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{"stretch_section":"section-stretched","background_background":"classic"}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75c3137\" data-id=\"75c3137\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1de8703 elementor-widget elementor-widget-spacer\" data-id=\"1de8703\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Publication d’entreprise Bien exploiter et g\u00e9rer les canaux propres \u00e0 l’entreprise Les possibilit\u00e9s de pr\u00e9parer des contenus pour les owned-media sont multiples : site web, blog, m\u00e9dias sociaux – la communication visuelle et audiovisuelle via ces canaux est tout aussi importante pour la publication d’entreprise que les supports imprim\u00e9s. Quel que soit le medium, le … <a title=\"\u1397 Publication d’entreprise\" class=\"read-more\" href=\"https:\/\/www.open-up.ch\/fr\/expertise\/publication-dentreprise\/\">Lire la suite<span class=\"screen-reader-text\">\u1397 Publication d’entreprise<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":28157,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-28636","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Publishing (Owned Media) & Storytelling | open up<\/title>\n<meta name=\"description\" content=\"Nous identifions les contenus pertinents en fonction des groupes cibles et les pr\u00e9parons en fonction des canaux de communication pertinents. 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