{"id":28646,"date":"2019-07-22T07:29:25","date_gmt":"2019-07-22T07:29:25","guid":{"rendered":"https:\/\/www.open-up.ch\/%e1%8e%97-expertise\/%e1%8e%97-conseil-strategique\/"},"modified":"2023-04-05T13:16:28","modified_gmt":"2023-04-05T13:16:28","slug":"conseil-strategique","status":"publish","type":"page","link":"https:\/\/www.open-up.ch\/fr\/expertise\/conseil-strategique\/","title":{"rendered":"\u1397 Conseil strat\u00e9gique"},"content":{"rendered":"\t\t
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Conseil strat\u00e9gique<\/strong><\/h1>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Des solutions personnalis\u00e9es pour une communication int\u00e9gr\u00e9e<\/strong><\/h2>\n

Chaque entreprise se doit de s\u2019adresser \u00e0 diff\u00e9rents groupes d’int\u00e9r\u00eats internes et externes. Nous analysons la situation et d\u00e9finissons avec nos clients les strat\u00e9gies et le mix de communication dont la communication d’entreprise a besoin et d\u00e9samor\u00e7ons les th\u00e8matiques critiques.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Comment la strat\u00e9gie de l’entreprise est-elle v\u00e9hicul\u00e9e par la communication? Quelles mesures de RP sont pr\u00e9vues? Existe-t-il des directives pour la communication d’entreprise? Quels sont les objectifs de communication \u00e0 long terme des relations publiques? Quels sont les canaux de communication utilis\u00e9s par l’entreprise?<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Nos consultants identifient les besoins et d\u00e9veloppent des concepts avec des solutions adapt\u00e9es aux canaux et posent ainsi les bases d’une strat\u00e9gie de contenu globale \u2013 selon le public cible.<\/p>\n

\u00a0<\/i><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Nous conseillons<\/strong><\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Analyse de la communication existante<\/li>\n
  • Planification strat\u00e9gique de la communication<\/li>\n
  • Coaching en communication pour les cadres<\/li>\n
  • Positionnement du CEO et gestion de la r\u00e9putation<\/li>\n
  • Communication de crise<\/li>\n
  • Communication avec les parties prenantes<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Nous mettons en \u0153uvre<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    • Campagnes de communication<\/li>\n
    • Concepts de communication<\/li>\n
    • Plans de mesures<\/li>\n
    • Directives de communication<\/li>\n
    • Gestion des enjeux<\/li>\n
    • Manuels de crise<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      En qu\u00eate d'inspiration?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      1. oui, mais pas ensemble<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \u00c9tonnant, mais prouv\u00e9 empiriquement : en groupe, les gens sont moins cr\u00e9atifs que lorsque chacun brainstorme de son c\u00f4t\u00e9. Cela est li\u00e9 \u00e0 l’esprit de comp\u00e9tition et \u00e0 la hi\u00e9rarchie. C’est pourquoi il vaut mieux que chacun r\u00e9fl\u00e9chisse seul de son c\u00f4t\u00e9 et que tout soit mis en commun \u00e0 la fin.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      2. \u00e0 chacun son chapeau<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      La m\u00e9thode du chapeau d’Edward de Bono permet d’examiner un probl\u00e8me sous six angles diff\u00e9rents. D’un point de vue analytique, d’un point de vue \u00e9motionnel, d’un point de doute, d’un point de vue positif, d’un point de folie et d’un point de m\u00e9diation. Car on ne peut pas porter plusieurs casquettes \u00e0 la fois sans se mettre des b\u00e2tons dans les roues.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      3. le pire des cas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Il est souvent plus facile de dire ce que l’on ne veut pas plut\u00f4t que d’exprimer ce que l’on souhaite. Essayez \u00e9galement de le faire lors d’un brainstorming. Demandez-vous : quelle est la pire chose qui pourrait arriver ? Vous saurez ainsi ce qu’il faut faire pour l’\u00e9viter.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      \u1397 Les principales questions sur le conseil strat\u00e9gique<\/strong><\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t arrow_white_down<\/title> Created with Sketch.<\/desc> Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Qu\u2019est-ce qu'un conseil strat\u00e9gique en communication?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7201\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-7201\"><p>Le conseil en strat\u00e9gie est consid\u00e9r\u00e9 comme la discipline reine dans le domaine du consulting. L’objectif est de planifier, d\u00e9velopper et mettre en \u0153uvre, en collaboration avec l’agence, des strat\u00e9gies et des concepts de communication qui garantissent le succ\u00e8s \u00e0 long terme des entreprises sur le march\u00e9.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7202\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-7202\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_down<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Quel est le r\u00f4le d'un consultant en communication?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7202\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-7202\"><p>De concert avec la direction de l’entreprise et les responsables de la communication, le consultant en communication d\u00e9finit les objectifs de la communication, les groupes cibles pertinents et analyse la communication existante. Le r\u00e9sultat est une strat\u00e9gie de communication d’entreprise sur-mesure et \u00e0 long terme.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7203\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-7203\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_down<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Que veulent dire concr\u00e8tement les relations publiques?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7203\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-7203\"><p>PR est l’abr\u00e9viation de Public Relations, en fran\u00e7ais relations publiques. Une strat\u00e9gie RP organise les relations entre une organisation\/une institution et les diff\u00e9rentes parties prenantes (groupes cibles internes et externes) par le biais d’une communication strat\u00e9gique. En tant qu’agence, nous consid\u00e9rons les relations publiques dans leur globalit\u00e9 et conseillons sur la communication dans son ensemble.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7204\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-7204\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_down<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Quand a-t-on besoin d'un conseil strat\u00e9gique?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7204\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-7204\"><p>Pour que la communication soit la plus efficace et la plus cibl\u00e9e possible. Un conseil strat\u00e9gique en communication se concentre sur l’interaction des outils et des canaux ainsi que sur la gestion des processus de communication entre l’organisation et les parties prenantes, les groupes de dialogue et les groupes cibles.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7205\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-7205\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_down<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Pourquoi un conseiller en communication externe est-il n\u00e9cessaire?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7205\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-7205\"><p>Une agence examine l’organisation et sa communication de l’ext\u00e9rieur, avec un regard interrogateur et d\u2019un point de vue journalistique. Ceci est un avantage pour la direction de l’entreprise, car l’analyse ne repose sur aucun pr\u00e9jug\u00e9 (image ext\u00e9rieure et image propre).<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7206\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-7206\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_down<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Que signifie concr\u00e8tement l'agenda setting?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7206\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-7206\"><p>Le terme Agenda Setting signifie litt\u00e9ralement mise \u00e0 l’ordre du jour et d\u00e9signe la d\u00e9finition de th\u00e8mes prioritaires et concrets, par les m\u00e9dias et les entreprises. Cette question est abord\u00e9e sous l’angle de l’agenda social (th\u00e9matique climat par ex) et du r\u00f4le des m\u00e9dias.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7207\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-7207\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_down<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Qu\u2019est-ce que l'Issue Management?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7207\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-7207\"><p>L’Issue Management est une sorte de syst\u00e8me d’alerte pr\u00e9coce qui analyse tous les sujets critiques. L’objectif est de localiser \u00e0 temps les risques et les conflits. Une communication proactive permet de r\u00e9pondre aux exigences, aux besoins et aux pr\u00e9occupations de l’environnement, de formuler des messages cl\u00e9s et d’affiner le profil de l’entreprise.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7208\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-7208\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_down<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Que comprend une strat\u00e9gie de contenu?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7208\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-7208\"><p>Dans une strat\u00e9gie de contenu, on d\u00e9finit des th\u00e8mes prioritaires qui sont pertinents pour les parties prenantes internes et externes. La diversit\u00e9 des th\u00e8mes au sein et dans l’environnement d’une organisation est vaste. Mettre \u00e0 disposition des contenus pertinents et adapt\u00e9s aux besoins, est la base de la strat\u00e9gie.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7209\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-7209\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_down<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Quand est-ce qu'on parle de bonne communication d'entreprise?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7209\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-7209\"><p>La communication d’entreprise d\u00e9finit les messages (exp\u00e9diteurs) qui seront d\u00e9crypt\u00e9s par les parties prenantes (destinataires). Il s’agit d’envoyer le bon message, au groupe cible pertinent, par le bon canal et au bon moment. La communication est bonne lorsqu’elle arrive \u00e0 destination et prise en consid\u00e9ration.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-72010\" class=\"elementor-tab-title\" data-tab=\"10\" role=\"button\" aria-controls=\"elementor-tab-content-72010\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_down<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_down\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"12\" xml:space=\"preserve\"> <title>arrow_white_up<\/title> <desc>Created with Sketch.<\/desc> <g> <title>Layer 1<\/title> <g transform=\"rotate(180, 9.5, 6)\" id=\"Page-1\"> <g id=\"index\"> <g id=\"about\"> <g id=\"Group-13\"> <g id=\"plus\"> <g id=\"arrow_white_up\"> <polygon id=\"Path\" class=\"st0\" points=\"19,2.300048828125 16.800048828125,0 9.5,7.5 2.199951171875,0 0,2.300048828125 9.5,12 \" fill=\"#fff\"><\/polygon> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Quelle est l'importance de la communication d'entreprise?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-72010\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"10\" role=\"region\" aria-labelledby=\"elementor-tab-title-72010\"><p>La communication d’entreprise constitue la base de la perception d’une entreprise par les groupes de dialogue internes et externes. Les contenus, la conception et la tonalit\u00e9 ainsi que la transparence marquent de mani\u00e8re d\u00e9terminante l’image (image externe) d’une organisation.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c415138 elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"c415138\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26cc605\" data-id=\"26cc605\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a36dee5 elementor-widget elementor-widget-text-editor\" data-id=\"a36dee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quelques-uns de nos travaux dans le domaine du conseil strat\u00e9gique<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dd74ff elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"3dd74ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ffcacf\" data-id=\"1ffcacf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77bbb2e ee-posts-align-bottom arbtab2 tabinner ee-grid-columns-3 ee-grid-columns-tablet-2 ee-grid-columns-mobile-1 elementor-widget elementor-widget-posts-extra\" data-id=\"77bbb2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"classic_layout":"masonry","classic_grid_columns_spacing":{"unit":"px","size":15,"sizes":[]},"columns":"3","columns_tablet":"2","columns_mobile":"1","classic_grid_columns_spacing_tablet":{"unit":"px","size":12,"sizes":[]},"classic_grid_columns_spacing_mobile":{"unit":"px","size":0,"sizes":[]}}\" data-widget_type=\"posts-extra.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ee-posts__nothing-found\">It seems we can't find what you're looking for.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3c6490 elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"f3c6490\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc55af9\" data-id=\"cc55af9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f47ca4 elementor-widget elementor-widget-ee-breadcrumbs\" data-id=\"1f47ca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ee-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"ee-breadcrumbs\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75b28e0 elementor-section-stretched elementor-section-full_width linkcolorblue elementor-section-height-default elementor-section-height-default\" data-id=\"75b28e0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{"stretch_section":"section-stretched","background_background":"classic"}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75c3137\" data-id=\"75c3137\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1de8703 elementor-widget elementor-widget-spacer\" data-id=\"1de8703\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Conseil strat\u00e9gique Des solutions personnalis\u00e9es pour une communication int\u00e9gr\u00e9e Chaque entreprise se doit de s\u2019adresser \u00e0 diff\u00e9rents groupes d’int\u00e9r\u00eats internes et externes. Nous analysons la situation et d\u00e9finissons avec nos clients les strat\u00e9gies et le mix de communication dont la communication d’entreprise a besoin et d\u00e9samor\u00e7ons les th\u00e8matiques critiques. Comment la strat\u00e9gie de l’entreprise est-elle … <a title=\"\u1397 Conseil strat\u00e9gique\" class=\"read-more\" href=\"https:\/\/www.open-up.ch\/fr\/expertise\/conseil-strategique\/\">Lire la suite<span class=\"screen-reader-text\">\u1397 Conseil strat\u00e9gique<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":28157,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-28646","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conseil strat\u00e9gique en RP & communication d'entreprise | open up<\/title>\n<meta name=\"description\" content=\"Nous vous accompagnons dans les questions de communication, de l'analyse \u00e0 la mise en \u0153uvre en passant par le concept. 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