{"id":33260,"date":"2023-05-15T13:34:53","date_gmt":"2023-05-15T13:34:53","guid":{"rendered":"https:\/\/www.open-up.ch\/comment-capter-son-auditoire\/"},"modified":"2023-05-23T13:28:34","modified_gmt":"2023-05-23T13:28:34","slug":"comment-capter-son-auditoire","status":"publish","type":"post","link":"https:\/\/www.open-up.ch\/fr\/comment-capter-son-auditoire\/","title":{"rendered":"Comment capter son auditoire"},"content":{"rendered":"\t\t
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16.05.2023 |<\/p>\n

Comment capter son auditoire<\/strong><\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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L\u2019avantage des textes audio est qu\u2019ils sont tr\u00e8s personnels. En \u00e9coutant, nous allons \u00e0 la rencontre d\u2019autres personnes. Mais les textes audio ont ceci de d\u00e9licat qu\u2019ils fonctionnent diff\u00e9remment des textes destin\u00e9s \u00e0 la lecture visuelle. Lorsqu\u2019on a beaucoup \u00e9crit pour l\u2019\u0153il, les textes \u00e0 \u00e9couter semblent contre-intuitifs. <\/strong><\/p>\n

Les tout premiers textes que nous r\u00e9digeons \u00e0 l\u2019\u00e9cole sont destin\u00e9s \u00e0 une lecture visuelle et non une lecture \u00e0 haute voix. Dans le monde du travail, nous nous concentrons \u00e9galement souvent sur les textes \u00e9crits. Mais l\u2019\u00e9criture pour l\u2019oreille gagne en importance sous l\u2019effet de la popularit\u00e9 grandissante des supports audio et vid\u00e9o. En cons\u00e9quence, les sp\u00e9cialistes de la communication se doivent de repenser leur approche et d\u2019apprendre un nouveau mode d\u2019\u00e9criture.<\/p>\n

\u00c9coutez ici quelques-unes des r\u00e8gles de base de l\u2019\u00e9criture pour l\u2019oreille (en suisse allemand):<\/strong><\/p>\n\n

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A propos de l\u2019autrice<\/strong>
\nEvelyne Oechslin a appris l\u2019\u00e9criture pour l\u2019oreille \u00e0 la radio et l\u2019a d\u2019abord trouv\u00e9e complexe. Aujourd\u2019hui, elle appr\u00e9cie beaucoup ce mode d\u2019expression savoureux. Audiophile revendiqu\u00e9e, elle se repose volontiers les yeux de temps en temps gr\u00e2ce aux podcasts et aux livres audio.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    <\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Le saviez-vous? L\u2019\u00e9criture pour l\u2019oreille et l\u2019\u00e9criture pour l\u2019\u0153il r\u00e9pondent \u00e0 des r\u00e8gles tr\u00e8s diff\u00e9rentes. D\u00e9couvrez ici quelques astuces.<\/p>\n","protected":false},"author":10,"featured_media":33213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[221],"tags":[],"class_list":["post-33260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-points-de-vue"],"acf":[],"yoast_head":"\nComment capter son auditoire - open up<\/title>\n<meta name=\"description\" content=\"Le saviez-vous? L\u2019\u00e9criture pour l\u2019oreille et l\u2019\u00e9criture pour l\u2019\u0153il r\u00e9pondent \u00e0 des r\u00e8gles tr\u00e8s diff\u00e9rentes. D\u00e9couvrez ici quelques astuces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.open-up.ch\/fr\/comment-capter-son-auditoire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment capter son auditoire - open up\" \/>\n<meta property=\"og:description\" content=\"Le saviez-vous? L\u2019\u00e9criture pour l\u2019oreille et l\u2019\u00e9criture pour l\u2019\u0153il r\u00e9pondent \u00e0 des r\u00e8gles tr\u00e8s diff\u00e9rentes. 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