{"id":34255,"date":"2023-09-04T13:17:12","date_gmt":"2023-09-04T13:17:12","guid":{"rendered":"https:\/\/www.open-up.ch\/?p=34255"},"modified":"2023-09-06T08:54:07","modified_gmt":"2023-09-06T08:54:07","slug":"open-up-accompagne-la-communication-du-projet-de-tunnel-tasch-zermatt","status":"publish","type":"post","link":"https:\/\/www.open-up.ch\/fr\/open-up-accompagne-la-communication-du-projet-de-tunnel-tasch-zermatt\/","title":{"rendered":"open up accompagne la communication du projet de tunnel T\u00e4sch-Zermatt"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34255\" class=\"elementor elementor-34255 elementor-34173\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fc1cba left right elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0fc1cba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c33fa1\" data-id=\"6c33fa1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b46a43 elementor-section-full_width left right headf elementor-section-height-default elementor-section-height-default\" data-id=\"6b46a43\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3748fa\" data-id=\"e3748fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f759a7e elementor-widget elementor-widget-image\" data-id=\"f759a7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2023\/09\/taesch-mattertal-2022-mgbahn-02.jpg\" class=\"attachment-full size-full wp-image-34176\" alt=\"\" srcset=\"https:\/\/www.open-up.ch\/wp-content\/uploads\/2023\/09\/taesch-mattertal-2022-mgbahn-02.jpg 1920w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2023\/09\/taesch-mattertal-2022-mgbahn-02-300x200.jpg 300w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2023\/09\/taesch-mattertal-2022-mgbahn-02-1024x683.jpg 1024w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2023\/09\/taesch-mattertal-2022-mgbahn-02-768x512.jpg 768w, https:\/\/www.open-up.ch\/wp-content\/uploads\/2023\/09\/taesch-mattertal-2022-mgbahn-02-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa8a5e4 elementor-widget elementor-widget-text-editor\" data-id=\"aa8a5e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>06.09.2023 |<\/p><h2><strong>open up accompagne la communication du projet de tunnel T\u00e4sch-Zermatt<\/strong><\/h2><h2><strong>\u00a0<\/strong><\/h2><h2><strong>\u00a0<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18c8e70 elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"18c8e70\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bb7fc7\" data-id=\"0bb7fc7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e0e51c elementor-widget elementor-widget-text-editor\" data-id=\"3e0e51c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La Matterhorn Gotthard Bahn pr\u00e9voit la construction d\u2019un nouveau tunnel ferroviaire. Le projet vise \u00e0 \u00e9tablir une liaison de transports publics s\u00fbre vers Zermatt et \u00e0 \u00e9largir l\u2019offre<\/strong>. <strong>L\u2019agence zurichoise open up accompagne la communication du projet et prend en charge le branding.<\/strong><\/p><p>La ligne ferroviaire qui relie T\u00e4sch \u00e0 Zermatt rev\u00eat une grande importance pour la r\u00e9gion, mais son exposition la rend vuln\u00e9rable aux \u00e9v\u00e9nements climatiques. Afin de garantir \u00e0 l\u2019avenir l\u2019accessibilit\u00e9 permanente de Zermatt, la ligne ferroviaire doit \u00eatre prot\u00e9g\u00e9e des influences de l\u2019environnement. La construction d\u2019un nouveau tunnel ferroviaire entre T\u00e4sch et Zermatt est pr\u00e9vue \u00e0 cette fin. Le tunnel va par ailleurs permettre d\u2019\u00e9tendre l\u2019offre de mobilit\u00e9. Les trains circuleront \u00e0 l\u2019avenir toutes les quinze minutes entre T\u00e4sch et Zermatt et toutes les trente minutes entre Vi\u00e8ge et Zermatt.<\/p><p>La construction du tunnel ferroviaire s\u2019inscrit dans l\u2019\u00e9tape d\u2019am\u00e9nagement 2035 du programme PRODES de la Conf\u00e9d\u00e9ration et est financ\u00e9e par l\u2019Office f\u00e9d\u00e9ral des transports. Sa mise en service est pr\u00e9vue en 2035. La Matterhorn Gotthard Bahn est responsable de l\u2019ex\u00e9cution du projet. La phase d\u2019avant-projet est en cours.<\/p><p>L\u2019agence zurichoise open up s\u2019est impos\u00e9e lors d\u2019un pitch propos\u00e9 dans le cadre d\u2019une proc\u00e9dure sur invitation. Elle est d\u00e8s \u00e0 pr\u00e9sent responsable d&#8217;encadrer la communication jusqu\u2019au d\u00e9but des travaux en 2028. open up est notamment en charge de l\u2019\u00e9laboration et de la gestion du concept de communication, de la coordination des contenus de la communication, ainsi que du d\u00e9veloppement d\u2019un branding et de son int\u00e9gration dans la pr\u00e9sentation de la marque Matterhorn Gotthard Bahn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ab85f2 elementor-section-full_width left right elementor-section-height-default elementor-section-height-default\" data-id=\"7ab85f2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42b636e\" data-id=\"42b636e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1fb519 elementor-widget elementor-widget-ee-breadcrumbs\" data-id=\"f1fb519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ee-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"ee-breadcrumbs\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd68e6d elementor-section-stretched elementor-section-full_width linkcolorblue elementor-section-height-default elementor-section-height-default\" data-id=\"bd68e6d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c60ff27\" data-id=\"c60ff27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e58eec elementor-widget elementor-widget-spacer\" data-id=\"1e58eec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La Matterhorn Gotthard Bahn pr\u00e9voit la construction d\u2019un nouveau tunnel ferroviaire. Le projet vise \u00e0 \u00e9tablir une liaison de transports publics s\u00fbre vers Zermatt et \u00e0 \u00e9largir l\u2019offre. L\u2019agence zurichoise open up accompagne la communication du projet et prend en charge le branding.<\/p>\n","protected":false},"author":10,"featured_media":34176,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[228],"tags":[],"class_list":["post-34255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-en-ce-qui-nous-concerne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>open up accompagne la communication du projet de tunnel T\u00e4sch-Zermatt - open up %<\/title>\n<meta name=\"description\" content=\"La Matterhorn Gotthard Bahn pr\u00e9voit la construction d\u2019un nouveau tunnel ferroviaire. Le projet vise \u00e0 \u00e9tablir une liaison de transports publics s\u00fbre vers Zermatt et \u00e0 \u00e9largir l\u2019offre. L\u2019agence zurichoise open up accompagne la communication du projet et prend en charge le branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.open-up.ch\/fr\/open-up-accompagne-la-communication-du-projet-de-tunnel-tasch-zermatt\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"open up accompagne la communication du projet de tunnel T\u00e4sch-Zermatt - open up %\" \/>\n<meta property=\"og:description\" content=\"La Matterhorn Gotthard Bahn pr\u00e9voit la construction d\u2019un nouveau tunnel ferroviaire. Le projet vise \u00e0 \u00e9tablir une liaison de transports publics s\u00fbre vers Zermatt et \u00e0 \u00e9largir l\u2019offre. 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