open up to communicate launch of EasyPark

Now it’s possible for drivers to use an app to pay for parking in Zurich. The PR and communications agency open up is taking charge of media relations in Switzerland for EasyPark, the provider of the app.

EasyPark’s digital service already helps drivers in more than 1,000 towns and cities in 15 countries with parking. Thanks to an easy-to-use app, they can buy a car park ticket via their smartphone. Outside Switzerland EasyPark offers yet another useful service: Find & Park makes it much easier to locate a free parking space. The Swedish company already leads the European market. Following the launch of the app in Zurich in April 2019, the plan is to expand the offering in Switzerland on an ongoing basis by making it available in other towns and cities.

EasyPark has commissioned the communications and PR agency open up to provide advice, plan and deliver public and media relations, and run the company’s media office in Switzerland. Alongside nationwide media relations, open up will be gradually initiating regional launch activities as well.

«With open up we’ve found a capable, very well connected partner to kick off our service in Switzerland. We were impressed with their broad portfolio, copywriting expertise and excellent understanding of the media landscape,» explains Matt Tooth, international PR and social media manager at EasyPark.