Nidecker Group
Based in Rolle since its founding in 1887, this family-owned business specializing in action sports has grown into a solid group, now number as the worlds’s second largest in snowboarding, with brands such as Nidecker, Yes., Jones, Now & Flow. In 2021, Equip Sport, an application conceived by the group and connected to autonomous stations, enables sports equipment to be borrowed directly at the place of practice, completed the portfolio.
Develop innovations in action sports and make them accessible to all
Media relations
Our role
We support the Nidecker group, specialized in the design and manufacture of snowboards, boots and bindings, in enhancing of influence and visibility in Switzerland through targeted communication campaigns in line with the group’s values.
Services
- Designing the Group’s positioning strategy for its various stakeholders
- Media-training of spokespersons and setting up of corporate M&A interviews, such as for the acquisition of Flow or the Sole Tech brands more recently.
- Launch of innovations such as Equip Sport and the Supermatic® automatic fastener to target media
- Preparation of all media material
Develop innovations in action sports and make them accessible to all
Media relations
Our role
We support the Nidecker group, specialized in the design and manufacture of snowboards, boots and bindings, in enhancing of influence and visibility in Switzerland through targeted communication campaigns in line with the group’s values.
Services
- Designing the Group’s positioning strategy for its various stakeholders
- Media-training of spokespersons and setting up of corporate M&A interviews, such as for the acquisition of Flow or the Sole Tech brands more recently.
- Launch of innovations such as Equip Sport and the Supermatic® automatic fastener to target media
- Preparation of all media material