Schweizerische Paritätische Berufskommission Holzbau (SPBH)
The Schweizerische Paritätische Berufskommission Holzbau (SPBH) is the organisation responsible for enforcing the collective labour agreement in the wood construction industry. Besides performing on-site checks, the SPBH and social partners confer the Holzbau Plus quality label. open up has been advising the organisation on all communications-related matters since 2014.
Redesign of two different brands
Brand Positioning
Our role
In 2014 the Holzbau Plus quality label was given a new brand identity, and the SPBH organisation and the wood construction collective labour agreement were subsequently given new brand identities in 2017. open up provided strategic support for the redesign and in collaboration with design partner source defined the brands’ future visual identities.
Services
- Analysing existing communication channels
- Brand workshop and strategic advice on the redesign
- Designing new flyer, print ads and promotional material
- Creating a corporate design manual
- Overall leadership of CD implementation project
Redesign of two different brands
Marketpositioning
Our role
In 2014 the Holzbau Plus quality label was given a new brand identity, and the SPBH organisation and the wood construction collective labour agreement were subsequently given new brand identities in 2017. open up provided strategic support for the redesign and in collaboration with design partner source defined the brands’ future visual identities.
Services
- Analysing existing communication channels
- Brand workshop and strategic advice on the redesign
- Designing new flyer, print ads and promotional material
- Creating a corporate design manual
- Overall leadership of CD implementation project