Swissbau
MCH Group AG is one of the world’s leading live marketing companies, and every two years organises Swissbau, one of Europe’s biggest construction fairs and the leading construction and real estate fair in Switzerland.
Working towards a content hub
Strategic advice
Our role
Swissbau is making the transformation from a classic fair to a content and networking platform. Since 2017 open up has been advising the Swissbau team at MCH Group AG on developing and implementing the corresponding content strategy.
Services
- Analysing market research and brand strategy
- Developing a content strategy together with Thjnk
- Defining implementation of the content strategy in the relevant communications channels
Working towards a content hub
Strategic advice
Our role
Swissbau is making the transformation from a classic fair to a content and networking platform. Since 2017 open up has been advising the Swissbau team at MCH Group AG on developing and implementing the corresponding content strategy.
Services
- Analysing market research and brand strategy
- Developing a content strategy together with Thjnk
- Defining implementation of the content strategy in the relevant communications channels