Verein Pikett Strafverteidigung
Verein Pikett Strafverteidigung provides legal defence for people who have been arrested or accused of a crime. Its membership consists of around 350 lawyers in the greater Zurich area. open up has been advising the association since 2015.
The right to legal aid
Brand positioning
Our role
Since 2011 there has been a right to legal aid from the outset in Switzerland. People who have been arrested or charged can bring in a lawyer right from the first interrogation. open up has developed a new brand identity with clear messages.
Services
- Analysing target audiences and defining hierarchy of messages
- Defining the core of the brand and brand promise
- Defining appropriate communications
- Advice on developing the logo
- Leading and managing the project to develop the corporate identity guidelines
The right to legal aid
Brand positioning
Our role
Since 2011 there has been a right to legal aid from the outset in Switzerland. People who have been arrested or charged can bring in a lawyer right from the first interrogation. open up has developed a new brand identity with clear messages.
Services
- Analysing target audiences and defining hierarchy of messages
- Defining the core of the brand and brand promise
- Defining appropriate communications
- Advice on developing the logo
- Leading and managing the project to develop the corporate identity guidelines