Zermatt Bergbahnen AG
Zermatt Bergbahnen AG (ZBAG) is the biggest cable car and lift company in Switzerland. Its offering attracts sports enthusiasts, tourists and day-trippers from all over the world. In 2018 the company completed construction of the world’s highest-altitude 3S (three-cable) lift on the Klein Matterhorn.
Formal inauguration of a record-breaking cableway
Media Relations
Our role
In September 2018, Zermatt Bergbahnen celebrated the opening of the Matterhorn glacier ride in an inauguration attended by former Swiss Federal Councillor Doris Leuthard. open up assisted the company with media relations around the construction and opening of the cableway.
Services
- Conceiving communication strategy
- Managing media contacts
- Creating diverse texts for media releases
- Setting up an e-media database with background information
- Co-organising the inauguration
- Inviting and looking after media representatives at the inauguration
Formal inauguration of a record-breaking cableway
Media Relations
Our role
In September 2018, Zermatt Bergbahnen celebrated the opening of the Matterhorn glacier ride in an inauguration attended by former Swiss Federal Councillor Doris Leuthard. open up assisted the company with media relations around the construction and opening of the cableway.
Services
- Conceiving communication strategy
- Managing media contacts
- Creating diverse texts for media releases
- Setting up an e-media database with background information
- Co-organising the inauguration
- Inviting and looking after media representatives at the inauguration