Groupe Mutuel
Groupe Mutuel is a nationwide insurer with 1.4 million private customers and 22,000 corporate customers. The company’s offering comprises a broad range of health insurance plans for individuals, accident and daily benefits insurance, and occupational benefits for companies.
A nationwide insurance company takes a position
Strategic advice
Our role
Groupe Mutuel has to negotiate diverse healthcare policy interests and cater to a diverse range of stakeholders, both internally and externally. Since 2017, open up has been advising the Martigny-based company on its reputation in German-speaking Switzerland.
Services
- Analysing the operating environment and strategic communications planning
- Advising management on all communications-related matters
- Agenda setting, including setting strategic areas of focus
- Issue monitoring
A nationwide insurance company takes a position
Strategic advice
Our role
Groupe Mutuel has to negotiate diverse healthcare policy interests and cater to a diverse range of stakeholders, both internally and externally. Since 2017, open up has been advising the Martigny-based company on its reputation in German-speaking Switzerland.
Services
- Analysing the operating environment and strategic communications planning
- Advising management on all communications-related matters
- Agenda setting, including setting strategic areas of focus
- Issue monitoring
Giving the insurer one voice
Media Relations
Our role
open up supports Groupe Mutuel with media relations by acting as a sparring partner in German-speaking Switzerland. The focus is on placing topics relevant for the client in public.
Services
- Advice on all aspects of media relations
- Planning and setting topics in German-speaking Switzerland
- Placing stories, interviews and professional articles
- Editing media releases and professional articles
- Making and managing contact with key journalists
- Conducting media trainings
Giving the insurer one voice
Media Relations
Our role
open up supports Groupe Mutuel with media relations by acting as a sparring partner in German-speaking Switzerland. The focus is on placing topics relevant for the client in public.
Services
- Advice on all aspects of media relations
- Planning and setting topics in German-speaking Switzerland
- Placing stories, interviews and professional articles
- Editing media releases and professional articles
- Making and managing contact with key journalists
- Conducting media trainings