Holzbau Schweiz
The Holzbau Schweiz association sees itself as a service and competence centre for wood construction and timber technology. It represents around 1,100 members based in German- and Italian-speaking Switzerland. open up has been the association’s communications partner since 2013.
New identity for the carpenters’ association
Brand positioning
Our role
open up advises the association on all aspects of brand management, particularly the implementation of the new corporate design in collaboration with the specialist source. The association’s communications strategy and PR have been completely revised
Services
- Detailed analysis of all communications channels
- Brand workshop and assessment of status quo
- Long-term target positioning and brand strategy
- Overall leadership of CI/CD implementation project
- Visual identity developed in collaboration with a design specialist
New identity for the carpenters’ association
Brand positioning
Our role
open up advises the association on all aspects of brand management, particularly the implementation of the new corporate design in collaboration with the specialist source. The association’s communications strategy and PR have been completely revised
Services
- Detailed analysis of all communications channels
- Brand workshop and assessment of status quo
- Long-term target positioning and brand strategy
- Overall leadership of CI/CD implementation project
- Visual identity developed in collaboration with a design specialist
Carpenters among themselves
Stakeholder communications
Our role
In collaboration with a partner in publishing, open up developed the association’s publication geared to member companies, sections and suppliers. After the initial phase Holzbau Schweiz took over chief editorship.
Services
- Redesigning and producing the association’s official publication
- Planning content and defining topics of focus
- Co-editing and project management
- Writing focus articles and portraits
Carpenters among themselves
Stakeholder communications
Our role
In collaboration with a partner in publishing, open up developed the association’s publication geared to member companies, sections and suppliers. After the initial phase Holzbau Schweiz took over chief editorship.
Services
- Redesigning and producing the association’s official publication
- Planning content and defining topics of focus
- Co-editing and project management
- Writing focus articles and portraits