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Holzbau Schweiz

The Holzbau Schweiz association sees itself as a service and competence centre for wood construction and timber technology. It represents around 1,100 members based in German- and Italian-speaking Switzerland. open up has been the association’s communications partner since 2013.

New identity for the carpenters’ association

        Brand positioning

Our role

open up advises the association on all aspects of brand management, particularly the implementation of the new corporate design in collaboration with the specialist source. The association’s communications strategy and PR have been completely revised

Services

  • Detailed analysis of all communications channels
  • Brand workshop and assessment of status quo
  • Long-term target positioning and brand strategy
  • Overall leadership of CI/CD implementation project
  • Visual identity developed in collaboration with a design specialist

New identity for the carpenters’ association

    Brand positioning

Our role

open up advises the association on all aspects of brand management, particularly the implementation of the new corporate design in collaboration with the specialist source. The association’s communications strategy and PR have been completely revised

Services

  • Detailed analysis of all communications channels
  • Brand workshop and assessment of status quo
  • Long-term target positioning and brand strategy
  • Overall leadership of CI/CD implementation project
  • Visual identity developed in collaboration with a design specialist

The birth of a magazine about timber engineering

        Custom media

Our role

In collaboration with a partner in publishing, open up developed the new  industry magazine for Schweizer Holzbau, geared to construction clients, investors and planners. open up is also the editor responsible for producing the publication.

Services

  • Newly developing and designing the trade magazine
  • Planning topics and defining section titles
  • Chief editorship and overall project leadership
  • Editing focus topics and interviews

The birth of a magazine about timber engineering

  Custom media

Our role

In collaboration with a partner in publishing, open up developed the new  industry magazine for Schweizer Holzbau, geared to construction clients, investors and planners. open up is also the editor responsible for producing the publication.

Services

  • Newly developing and designing the trade magazine
  • Planning topics and defining section titles
  • Chief editorship and overall project leadership
  • Editing focus topics and interviews

Giving a face to people who build with wood

        Media Relations

Our role

The “Zimmermann on Tour” support project gives a young journeyman carpenter the opportunity to gather professional and life experience by working all over Switzerland. open up accompanies the tour with media relations.

Services

  • Advising on developing the project
  • Editing media releases, web copy, documentation and professional articles
  • Media office, issuing media releases and handling enquiries
  • Managing contact with key and local media

Giving a face to people who build with wood

     Media Relations

Our role

The “Zimmermann on Tour” support project gives a young journeyman carpenter the opportunity to gather professional and life experience by working all over Switzerland. open up accompanies the tour with media relations.

Services

  • Advising on developing the project
  • Editing media releases, web copy, documentation and professional articles
  • Media office, issuing media releases and handling enquiries
  • Managing contact with key and local media

Carpenters among themselves

        Stakeholder communications

Our role

In collaboration with a partner in publishing, open up developed the  association’s publication geared to member companies, sections and suppliers. After the initial phase Holzbau Schweiz took over chief editorship.

Services

  • Redesigning and producing the association’s official publication
  • Planning content and defining topics of focus
  • Co-editing and project management
  • Writing focus articles and portraits

Carpenters among themselves

    Stakeholder communications

Our role

In collaboration with a partner in publishing, open up developed the  association’s publication geared to member companies, sections and suppliers. After the initial phase Holzbau Schweiz took over chief editorship.

Services

  • Redesigning and producing the association’s official publication
  • Planning content and defining topics of focus
  • Co-editing and project management
  • Writing focus articles and portraits