Kunstmuseum Basel
Kunstmuseum Basel art museum is one of the best-known internationally. Its world-famous public art collection comprises around 4,000 paintings, sculptures, installations and videos, plus 300,000 drawings and items of printed graphic art, spanning seven centuries.
Opening a new building
Strategic advice
Our role
To boost awareness of Kunstmuseum Basel with an eye to the extension of the building and the opening of the new buildings, open up helped design an overall communications concept.
Services
- Analysing inaugurations at other museums
- Defining the relevant stakeholders
- Pinpointing opportunities to communicate the opening
- Formulating a winning content strategy
- Strategic advice in conjunction with the new identity
Opening a new building
Strategic advice
Our role
To boost awareness of Kunstmuseum Basel with an eye to the extension of the building and the opening of the new buildings, open up helped design an overall communications concept.
Services
- Analysing inaugurations at other museums
- Defining the relevant stakeholders
- Pinpointing opportunities to communicate the opening
- Formulating a winning content strategy
- Strategic advice in conjunction with the new identity
Allowing museum visitors to participate virtually
Custom media
Our role
open up created a social media concept aimed at achieving a range of qualitative and quantitative objectives. Rolling editorial planning is designed to help institutionalise processes.
Services
- Analysing the existing social media presence
- Developing social media principles
- Advising the social media manager
- Drawing up an editorial plan
- Suggesting topics on an ad-hoc basis
Allowing museum visitors to participate virtually
Custom media
Our role
open up created a social media concept aimed at achieving a range of qualitative and quantitative objectives. Rolling editorial planning is designed to help institutionalise processes.
Services
- Analysing the existing social media presence
- Developing social media principles
- Advising the social media manager
- Drawing up an editorial plan
- Suggesting topics on an ad-hoc basis
Showing the relevance of art for society
Media Relations
Our role
open up actively supports the organisation with media relations. The goal is to raise lasting awareness of the new building and the quantum leap this entails for the museum throughout Switzerland.
Services
- Planning and timing media relations
- Defining core messages and developing Q&As
- Actively approaching the media and initiating interviews
- Placing individual stories in public and architectural media
- Writing media releases and media monitoring
Showing the relevance of art for society
Media Relations
Our role
open up actively supports the organisation with media relations. The goal is to raise lasting awareness of the new building and the quantum leap this entails for the museum throughout Switzerland.
Services
- Planning and timing media relations
- Defining core messages and developing Q&As
- Actively approaching the media and initiating interviews
- Placing individual stories in public and architectural media
- Writing media releases and media monitoring