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Kunstmuseum Basel

Kunstmuseum Basel art museum is one of the best-known internationally. Its world-famous public art collection comprises around 4,000 paintings, sculptures, installations and videos, plus 300,000 drawings and items of printed graphic art, spanning seven centuries.

Opening a new building

         Strategic advice

Our role

To boost awareness of Kunstmuseum Basel with an eye to the extension of the building and the opening of the new buildings, open up helped design an overall communications concept.

Services

  • Analysing inaugurations at other museums
  • Defining the relevant stakeholders
  • Pinpointing opportunities to communicate the opening
  • Formulating a winning content strategy
  • Strategic advice in conjunction with the new identity

Opening a new building

      Strategic advice

Our role

To boost awareness of Kunstmuseum Basel with an eye to the extension of the building and the opening of the new buildings, open up helped design an overall communications concept.

Services

  • Analysing inaugurations at other museums
  • Defining the relevant stakeholders
  • Pinpointing opportunities to communicate the opening
  • Formulating a winning content strategy
  • Strategic advice in conjunction with the new identity

Allowing museum visitors to participate virtually

         Custom media

Our role

open up created a social media concept aimed at achieving a range of qualitative and quantitative objectives. Rolling editorial planning is designed to help institutionalise processes.

Services

  • Analysing the existing social media presence
  • Developing social media principles
  • Advising the social media manager
  • Drawing up an editorial plan
  • Suggesting topics on an ad-hoc basis

Allowing museum visitors to participate virtually

      Custom media

Our role

open up created a social media concept aimed at achieving a range of qualitative and quantitative objectives. Rolling editorial planning is designed to help institutionalise processes.

Services

  • Analysing the existing social media presence
  • Developing social media principles
  • Advising the social media manager
  • Drawing up an editorial plan
  • Suggesting topics on an ad-hoc basis

Showing the relevance of art for society

         Media Relations

Our role

open up actively supports the organisation with media relations. The goal is to raise lasting awareness of the new building and the quantum leap this entails for the museum throughout Switzerland.

Services

  • Planning and timing media relations
  • Defining core messages and developing Q&As
  • Actively approaching the media and initiating interviews
  • Placing individual stories in public and architectural media
  • Writing media releases and media monitoring

Showing the relevance of art for society

      Media Relations

Our role

open up actively supports the organisation with media relations. The goal is to raise lasting awareness of the new building and the quantum leap this entails for the museum throughout Switzerland.

Services

  • Planning and timing media relations
  • Defining core messages and developing Q&As
  • Actively approaching the media and initiating interviews
  • Placing individual stories in public and architectural media
  • Writing media releases and media monitoring