open up accompanies opening of «Matterhorn glacier ride»

By the end of September, Zermatt Bergbahnen will have built the world’s highest 3S cableway. The company has got PR and communications agency open up on board for support with communications around this unique project. Besides taking care of media relations, open up will be producing a book in collaboration with the Metaloop design agency.

At the end of September Zermatt will have a brand new attraction, the Matterhorn glacier ride: the world’s highest 3S lift will take passengers to Europe’s highest cable car station not just in the utmost comfort, but in elegant style thanks to top-class design by PININFARINA and Swarovski. The new three-cable (3S) lift from LEITNER ropeways will now make it possible to access the popular Klein Matterhorn tourist destination 365 days a year. The unique travel experience provided by the Matterhorn glacier ride reflects the unique story of its construction. A total of 38 companies from Switzerland and Italy are involved in work on the building site, which at almost 4,000 metres above sea level is the highest in Europe. They’re mastering what is the most comprehensive construction challenge ever undertaken by Zermatt Bergbahnen AG in an unbelievable 600 days of building to make the vision of the Matterhorn glacier ride a reality.

On the basis of its evaluation Zermatt Bergbahnen AG chose open up – the PR agency voted number one by Swiss journalists – as the external agency to support it with communications around this visionary project. open up has been commissioned with media relations accompanying the final phase of construction and the official inauguration of the cableway at the end of September. It will also be working with design agency Metaloop to produce a book describing the construction project in words and pictures.

Sandra Stockinger, Head of Marketing and Communications at Zermatt Bergbahnen, explains the choice of agency: «We chose open up because they have so much experience with tourism and outstanding capabilities on both the media relations and copywriting side. We were also impressed by open up’s engagement and passion during the evaluation process.»