Swissbau
MCH Group AG is one of the world’s leading live marketing companies, and every two years organises Swissbau, one of Europe’s biggest construction fairs and the leading construction and real estate fair in Switzerland.
Working towards a content hub
Strategic advice
Our role
Swissbau is making the transformation from a classic fair to a content and networking platform. Since 2017 open up has been advising the Swissbau team at MCH Group AG on developing and implementing the corresponding content strategy.
Services
- Analysing market research and brand strategy
- Developing a content strategy together with Thjnk
- Defining implementation of the content strategy in the relevant communications channels
Working towards a content hub
Strategic advice
Our role
Swissbau is making the transformation from a classic fair to a content and networking platform. Since 2017 open up has been advising the Swissbau team at MCH Group AG on developing and implementing the corresponding content strategy.
Services
- Analysing market research and brand strategy
- Developing a content strategy together with Thjnk
- Defining implementation of the content strategy in the relevant communications channels
Writing and editing for all channels
Custom media
Our role
open up translates the content strategy into relevant technical and practical information to make keep a heterogeneous audience up to speed on Swissbau. In our capacity as editors we produce multimedia content for Swissbau’s communications channels.
Services
- Advising on content-related matters
- Researching topics, people and facts
- Editorial planning for the newsletter, blog, Facebook, Twitter and LinkedIn
- Writing and editing, also editing pieces for owned channels
- Community management and community building
Writing and editing for all channels
Custom media
Our role
open up translates the content strategy into relevant technical and practical information to make keep a heterogeneous audience up to speed on Swissbau. In our capacity as editors we produce multimedia content for Swissbau’s communications channels.
Services
- Advising on content-related matters
- Researching topics, people and facts
- Editorial planning for the newsletter, blog, Facebook, Twitter and LinkedIn
- Writing and editing, also editing pieces for owned channels
- Community management and community building
Expert back-up
Media relations
Our role
open up supports the Swissbau team with planning and executing media relations.
Services
- Advice on all aspects of media relations
- Timing frequency of media relations and placing issues in public media
- Supporting and coordinating media cooperations
- Writing and editing professional articles on industry-specific themes
- Writing and editing copy for newsletters
- Supporting media events
Expert back-up
Media relations
Our role
open up supports the Swissbau team with planning and executing media relations.
Services
- Advice on all aspects of media relations
- Timing frequency of media relations and placing issues in public media
- Supporting and coordinating media cooperations
- Writing and editing professional articles on industry-specific themes
- Writing and editing copy for newsletters
- Supporting media events