loader image

Verein Pikett Strafverteidigung

Verein Pikett Strafverteidigung provides legal defence for people who have been arrested or accused of a crime. Its membership consists of around 350 lawyers in the greater Zurich area. open up has been advising the association since 2015.

The right to legal aid

        Brand positioning

Our role

Since 2011 there has been a right to legal aid from the outset in Switzerland. People who have been arrested or charged can bring in a lawyer right from the first interrogation. open up has developed a new brand identity with clear messages.

Services

  • Analysing target audiences and defining hierarchy of messages
  • Defining the core of the brand and brand promise
  • Defining appropriate communications
  • Advice on developing the logo
  • Leading and managing the project to develop the corporate identity guidelines

The right to legal aid

    Brand positioning

Our role

Since 2011 there has been a right to legal aid from the outset in Switzerland. People who have been arrested or charged can bring in a lawyer right from the first interrogation. open up has developed a new brand identity with clear messages.

Services

  • Analysing target audiences and defining hierarchy of messages
  • Defining the core of the brand and brand promise
  • Defining appropriate communications
  • Advice on developing the logo
  • Leading and managing the project to develop the corporate identity guidelines

Round the clock criminal representation

        Custom media

Our role

Whether they’re guilty or not, people suspected of a crime are often overwhelmed. open up has designed a set of new communications instruments for Pikett Strafverteidigung and put together information for those affected and the authorities, all in clear language.

Services

  • Designing and planning the new website
  • Evaluating suitable print media
  • Working up content for specific audiences
  • Implementation support with the redesign
  • Coordination with the graphic design partner pikka

Round the clock criminal representation

     Custom media

Our role

Whether they’re guilty or not, people suspected of a crime are often overwhelmed. open up has designed a set of new communications instruments for Pikett Strafverteidigung and put together information for those affected and the authorities, all in clear language.

Services

  • Designing and planning the new website
  • Evaluating suitable print media
  • Working up content for specific audiences
  • Implementation support with the redesign
  • Coordination with the graphic design partner pikka