Zermatt Bergbahnen AG
Zermatt Bergbahnen AG (ZBAG) is the biggest cable car and lift company in Switzerland. Its offering attracts sports enthusiasts, tourists and day-trippers from all over the world. In 2018 the company completed construction of the world’s highest-altitude 3S (three-cable) lift on the Klein Matterhorn.
The project in book form
Custom media
Our role
open up worked with the Metaloop design agency to create a book on the history, origins and significance of the Matterhorn glacier ride, as well as providing the necessary copy.
Services
- Designing the structure and content of the book
- Research and interviews with those involved
- Working up the history section
- Creating various types of text
- Involved in selecting pictures
The project in book form
Custom publishing
Our role
open up worked with the Metaloop design agency to create a book on the history, origins and significance of the Matterhorn glacier ride, as well as providing the necessary copy.
Services
- Designing the structure and content of the book
- Research and interviews with those involved
- Working up the history section
- Creating various types of text
- Involved in selecting pictures
Formal inauguration of a record-breaking cableway
Media Relations
Our role
In September 2018, Zermatt Bergbahnen celebrated the opening of the Matterhorn glacier ride in an inauguration attended by former Swiss Federal Councillor Doris Leuthard. open up assisted the company with media relations around the construction and opening of the cableway.
Services
- Conceiving communication strategy
- Managing media contacts
- Creating diverse texts for media releases
- Setting up an e-media database with background information
- Co-organising the inauguration
- Inviting and looking after media representatives at the inauguration
Formal inauguration of a record-breaking cableway
Media Relations
Our role
In September 2018, Zermatt Bergbahnen celebrated the opening of the Matterhorn glacier ride in an inauguration attended by former Swiss Federal Councillor Doris Leuthard. open up assisted the company with media relations around the construction and opening of the cableway.
Services
- Conceiving communication strategy
- Managing media contacts
- Creating diverse texts for media releases
- Setting up an e-media database with background information
- Co-organising the inauguration
- Inviting and looking after media representatives at the inauguration