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Zermatt Bergbahnen AG

Zermatt Bergbahnen AG (ZBAG) is the biggest cable car and lift company in Switzerland. Its offering attracts sports enthusiasts, tourists and day-trippers from all over the world. In 2018 the company completed construction of the world’s highest-altitude 3S (three-cable) lift on the Klein Matterhorn.

The project in book form

        Custom media

Our role

open up worked with the Metaloop design agency to create a book on the history, origins and significance of the Matterhorn glacier ride, as well as providing the necessary copy.

Services

  • Designing the structure and content of the book
  • Research and interviews with those involved
  • Working up the history section
  • Creating various types of text
  • Involved in selecting pictures

The project in book form

    Custom publishing

Our role

open up worked with the Metaloop design agency to create a book on the history, origins and significance of the Matterhorn glacier ride, as well as providing the necessary copy.

Services

  • Designing the structure and content of the book
  • Research and interviews with those involved
  • Working up the history section
  • Creating various types of text
  • Involved in selecting pictures

Formal inauguration of a record-breaking cableway

        Media Relations

Our role

In September 2018, Zermatt Bergbahnen celebrated the opening of the Matterhorn glacier ride in an inauguration attended by former Swiss Federal Councillor Doris Leuthard. open up assisted the company with media relations around the construction and opening of the cableway.

Services

  • Conceiving communication strategy
  • Managing media contacts
  • Creating diverse texts for media releases
  • Setting up an e-media database with background information
  • Co-organising the inauguration
  • Inviting and looking after media representatives at the inauguration

Formal inauguration of a record-breaking cableway

    Media Relations

Our role

In September 2018, Zermatt Bergbahnen celebrated the opening of the Matterhorn glacier ride in an inauguration attended by former Swiss Federal Councillor Doris Leuthard. open up assisted the company with media relations around the construction and opening of the cableway.

Services

  • Conceiving communication strategy
  • Managing media contacts
  • Creating diverse texts for media releases
  • Setting up an e-media database with background information
  • Co-organising the inauguration
  • Inviting and looking after media representatives at the inauguration