Leading Swiss fintech Crealogix has chosen the advisory services of Zurich-based PR and communications agency open up AG. The agency will also serve as Crealogix’s media office.

The Crealogix Group operates globally, developing and implementing innovative fintech solutions for the digital bank of the future. Established in 1996, the company is one of the world’s leaders in digital banking, supplying products that support financial institutions with the development and implementation of state-of-the-art digital banking solutions.

PR and communications agency open up AG is to support Crealogix in all areas of corporate communications, with a focus on media relations. For media relations in the German market, open up works with its German partner agency Sympra, part of the global PRN (Public Relations Network). Acting as an external media office on behalf of Crealogix, open up serves as the point of contact for financial, ICT and business journalists. The focus is on communicating a corporate strategy that realigns Crealogix to make it into the leading SaaS provider for fintech solutions, as well as positioning the company as a thought leader in fintech and banking by providing news and information on product innovations around the Digital Banking Hub and professional articles from its experts.

“Thanks to their expertise in the financial and ICT industry, open up is just the right partner to consolidate and build on our market positioning,” says Oliver Weber, CEO of the Crealogix Group and direct client. Communications measures will be implemented in close cooperation with the company’s globally managed marketing.