In search of perfection
The image used for our 2017 Christmas card was actually taken on a hot and muggy summer’s day. The photographer didn’t manage to get the perfect picture first time out, but he was in luck because the rainbow appeared two days’ running. He’d held off too long on the first day, so the next day he grabbed his camera, jumped on his bike, and sped off through the storm. Which goes to show that sometimes you need more than one attempt to get things just right. Whether it’s a photo, a title, a story or a content strategy, our aspiration remains the same: to search for the perfect solution that ticks all the boxes.