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15.04.2020

open up: makes successful pitch for Dell Technologies account 

After several rounds of a pitch procedure, US company Dell Technologies has hired PR and communications agency open up AG to handle its public relations in Switzerland.

Dell Technologies, a merger of leading technology providers, helps organisations and individuals build their digital futures and transform their workplaces and private lives.

PR and communications agency open up AG works as an external media office to position Dell Technologies as a leading technology and services company in Switzerland. The emphasis is on products, services and solutions for commercial and private customers plus corporate news. Open up’s brief will include ongoing issue positioning and placing Dell Technologies management and experts in the daily, business, trade and vertical media.

The agency will take charge of the annual planning and implementation of media relations in consultation with the country PR manager based in Frankfurt and with Dell Technologies Switzerland. “For me it’s important to have a sense that an agency has the expertise to understand our daily business.” This is something open up demonstrated in discussions and in the solutions and approaches they presented,” says Christian Viermann, Senior PR & Communications Manager DACH & Western Region at Dell Technologies, on the selection of open up.