GGA Maur
GGA Maur is a regional communications company organised along cooperative lines that provides a comprehensive range of internet, TV and telephone services at attractive conditions. It stands out in terms of personal, straightforward contact with its customers.
Repositioning and brand promise
Brand positioning
Our role
open up has been advising GGA Maur on brand management since 2014. Besides comprehensive advice on brand identity, it develops design guidelines and a visual language.
Services
- Analysing the existing brand identity on all channels
- Workshops on developing corporate identity and design
- Creating a brand profile on the basis of a value system
- Developing a central customer promise
- Leading the project to create a corporate identity manual and visuals
Repositioning and brand promise
Brand positioning
Our role
open up has been advising GGA Maur on brand management since 2014. Besides comprehensive advice on brand identity, it develops design guidelines and a visual language.
Services
- Analysing the existing brand identity on all channels
- Workshops on developing corporate identity and design
- Creating a brand profile on the basis of a value system
- Developing a central customer promise
- Leading the project to create a corporate identity manual and visuals
The local telecoms provider
Media Relations
Our role
Since 2007 open up has been responsible for GGA Maur’s media relations in its catchment area. Besides corporate topics, the work focuses on communications accompanying new products and the company’s CSR efforts.
Services
- Proactively managing contacts with key media in the regional catchment area
- Seeking opportunities in specific vehicles
- Placing topics in the media
- Handling media enquiries and interviews
- Research for topic planning in the specialist and regional media
- Editing copy and issuing media releases
The local telecoms provider
Media Relations
Our role
Since 2007 open up has been responsible for GGA Maur’s media relations in its catchment area. Besides corporate topics, the work focuses on communications accompanying new products and the company’s CSR efforts.
Services
- Proactively managing contacts with key media in the regional catchment area
- Seeking opportunities in specific vehicles
- Placing topics in the media
- Handling media enquiries and interviews
- Research for topic planning in the specialist and regional media
- Editing copy and issuing media releases
Getting things started with value ambassadors
Stakeholder communications
Our role
We worked with the management to define new corporate values. To establish these values, open up initiated and led an internal project team of value ambassadors and managed the process of putting values into practice.
Services
- Devising an internal communications concept
- Translating the new values into copy
- Managing graphic implementation by our graphic design partner pikka
- Designing and organising an event to implement values
- Designing and conducting workshops for value ambassadors
- Integrating values in leadership and HR processes
- Staff survey to measure impact
Getting things started with value ambassadors
Stakeholder communications
Our role
We worked with the management to define new corporate values. To establish these values, open up initiated and led an internal project team of value ambassadors and managed the process of putting values into practice.
Services
- Devising an internal communications concept
- Translating the new values into copy
- Managing graphic implementation by our graphic design partner pikka
- Designing and organising an event to implement values
- Designing and conducting workshops for value ambassadors
- Integrating values in leadership and HR processes
- Staff survey to measure impact