Video killed the radio star?

With internet coverage virtually across the board, just about everyone has access to a whole variety of media – especially now that so many people have a smartphone. Our society has always been driven by innovation. But coupled with digitalisation, it’s now making inroads into every area of our professional and personal lives. So it’s hardly surprising that the media and communications landscape is changing as well. It used to be dominated by text. Now pictures, podcasts and videos are omnipresent, especially on social media such as Facebook, Twitter and Instagram.

Cisco, for example, in its Visual Networking Index, forecasts that by 2021 more than a million minutes of video content will be winging their way through the web every second – accounting for 82% of internet traffic by 2021.

On the basis of this trend some are even predicting the death of the written word. We at open up don’t see any need to get your mourning clothes out of the closet. We don’t dispute the power of moving pictures, but we don’t dispute the power of writing either.